Phil Nottingham – Audience Building

*** Proof of Product ***

---

Exploring the Essential Features of “Phil Nottingham – Audience Building”

Become great at audience building
Grow lasting brand affinity by building an audience beyond your existing customer base.

By Phil Nottingham,

Founder @ Nott Media

Course length: 1h 55min

Competitive advantage in brand marketing is all about building an audience with high levels of brand affinity. If you have a community of superfans, launching products, running ads, outreach and customer acquisition all become much easier.

This course will teach you how to identify the right audience, and then give you all the information you need to go out there and craft a technical and creative strategy that cements your brand as their home on the internet.

What you will learn in this course

• Learn to identify a valuable target audience using research methodologies.
• Develop create a content strategy that will connect your brand to the target audience.
• Craft a process for publishing and measuring content that builds your audience.
• Implement techniques for turning returning visitors into regular visitors.

After taking this course you’ll…

• Understand the value of audience building, and its conceptual distinction from customer acquisition.
• Evaluate and Identify options for a valuable target audience that you can associate with your brand.
• Develop an effective multimedia content strategy with which to attract and engage your target audience.
• Plan a realistic approach to creating and publishing content based on budgets, available talent, and time.
• Employ systems and methodologies for testing and measuring your Audience Building efforts.

Skills you will master
Audience building Community building Content Marketing Customer base studies Positioning Social media marketing

About the expert

Phil Nottingham
Phil Nottingham is the CEO and Founder of Nott Media, the video marketing agency for B2B businesses. A strategist who specializes in media transformation, Phil regularly speaks around the world about video strategy, brand marketing and search engine optimisation.

He has consulted on brand and video strategy for both large and small brands including Red Bull, Wistia, Yoast, SparkToro, The Financial Times and Lidl.

Your course curriculum
Audience building
1 Why should you care about building an Audience?
A summary of the contextual importance of building an audience for brand marketing

2 How to find a community or interest group to target
A breakdown of the effective approaches to finding a brand audience.

3 How to Define an Audience Value Proposition
A summary of the principles behind creating a focus for your audience building, including the importance of championing a particular cause or idea.

4 How to Develop a Content Strategy for Audience Building
A breakdown of audience building principles applied to different media types.

5 How to Create and Publish Content for Audience Building
Tips and structures for creating and distributing the content required for audience building

6 How to Nurture Your Brand Audience using CRM techniques
Applying growth marketing principles to brand marketing.

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/