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Exploring the Essential Features of “Phil Nottingham – Organic social media”
Become great at organic social media
Learn to develop effective social media marketing campaigns.
Discover the type of content that works best across each platform, and master techniques for improving organic distribution.
By Phil Nottingham,
Founder @ Nott Media
Course length: 2h 40min
Learn to create and distribute content like a pro
This course will give you all the ammunition you need to come up with fresh ideas, and ensure you’re creating and distributing content in the most effective way possible.
Competitive advantage in organic social media comes from understanding exactly how the platforms work, what resonates and why, and how you can create and distribute content that will stand out from the pack.
What you will learn in this course
- Learn to recognise the principles behind effective organic distribution on social media.
- Prepare for success through a planning framework that ensures resonant and share-worthy content is created.
- Differentiate between social media channels and explain which content formats tend to perform best.
- Create a content strategy that matches your brand with the right channels and media types to deliver meaningful results.
- Implement techniques for turning returning visitors into regular visitors.
- Propose value propositions for social media channels that create resonant brand positioning.
After taking this course you’ll…
- Understand the principles behind effective organic distribution on social media and how you can apply these principles throughout your campaigns
- Develop a multi-platform strategy, matching the strengths and opportunities of your brand, with a pre-production framework that ensures resonant content is always created
- Differentiate between different social media platforms according to media type, and be able to better predict success in advance of creative production
- Implement tactics for improving reach and engagement across social media platforms, and improve the success metrics for all your social content.
Skills you will master
Facebook Marketing Instagram Marketing LinkedIn Marketing Marketing campaigns Organic content Organic distribution Social media marketing TikTok Marketing Twitter Marketing Youtube Marketing
About the expert
Phil Nottingham
Phil Nottingham is the CEO and Founder of Nott Media, the video marketing agency for B2B businesses. A strategist who specializes in media transformation, Phil regularly speaks around the world about video strategy, brand marketing and search engine optimisation.
He has consulted on brand and video strategy for both large and small brands including Red Bull, Wistia, Yoast, SparkToro, The Financial Times and Lidl.
Your course curriculum
Organic social media
1 Introduction
An overview of what we’ll be covering throughout the course. Topics covered: What we’ll be covering within this course and the context you need to bring with you to succeed. Resources Lesson slide deck
2 Principles of Effective Organic Distribution
An investigation of the differences between paid and organic social media, the different media types that work well on social media, and the core methods of distributing content effectively. Topics covered: Learn the different social network structures …
3 Preparing for Success
A breakdown of the pre-launch process and how to implement a content strategy that gives your creative work the best chance of standing out and resonating. Topics covered: How to assemble a seed list of “friendly sharers” to kickstart your distribution …
4 YouTube
How to optimize content and distribution on the YouTube platform. Topics covered: Learn the unique elements of YouTube as a content distribution platform and why certain creative is widely viewed and shared.Pick opportunities for new content and why to …
5 Facebook
How to optimize content and distribution on the Facebook platform. Topics covered: Learn the unique elements of Facebook as a content distribution platform and why certain creative is widely viewed and shared.Pick opportunities for new content and unde …
6 Instagram
How to optimize content and distribution on the Instagram platform. Topics covered: Learn the unique elements of Instagram as a content distribution platform and why certain creative is widely viewed and shared.Pick opportunities for new content and un …
7 LinkedIn
How to optimize content and distribution on the LinkedIn platform. Topics covered: Learn the unique elements of LinkedIn as a content distribution platform and why certain creative is widely viewed and shared.Pick opportunities for new content and unde …
8 Twitter
How to optimize content and distribution on the Twitter platform. Topics covered: Learn the unique elements of Twitter as a content distribution platform and why certain creative is widely viewed and shared.Pick opportunities for new content and unders …
9 TikTok
How to optimize content and distribution on the TikTok platform. Topics covered: Learn the unique elements of TikTok as a content distribution platform and why certain creative is widely viewed and shared.Pick opportunities for new content and understa …
10 Evaluate our Findings
Bringing together what we’ve discussed throughout the course, how the different platforms unite to require a specific approach to brand strategy and curation of a narrative. Topics covered: Appreciate why your presence on each social platform is broade …
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