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Exploring the Essential Features of “Philip A. Covington – The Ultimate Amazon Seller”
The Ultimate Amazon Seller Course
Your Ticket To Success And Financial Freedom!
The 2018 Ultimate Amazon Seller Course
Your Ticket To Success And Financial Freedom in 2018!
It’s Time For You To Tap Into This NEW One Of A Kind Opportunity And Create A Profitable Amazon Business!
- No previous knowledge or experienced required!
- No catches!
- No gimmicks!
- No loopholes!
- The Most Up To Date Course on Amazon FBA Available!
- No Amazon Guru Empty Promises or Scammy Tactics!
Ask Yourself These Questions:
- Are you tired of living paycheck to paycheck?
- Hate your dead-end 9 to 5 job?
- Don’t want to do the 9 to 5 grind?
- Want to start your own business but don’t know where to start?
- Are you unemployed, and are looking for something that can help you live a dream life?
- Worried about your financial future? Have no direction in your life?
If you answer ‘YES’ to any of these, pay close attention. I suggest you close all the other tabs, grab a coffee, shut the door and read each and every word on this page. It may transform your life!
A Sneak Peek Of What You Will Learn As A Student Of This Course:
- How to find and purchase products that generate thousands in monthly revenue on Amazon FBA
- Exactly the step-by-step path of how I built my high six-figure Amazon FBA business
- My PPC methods that lower your costs and increase sales by thousands
- My proven methods to rank all of your products organically on page one!
- Understand the important technical process to sell on Amazon that many sellers overlook
- How to build a highly successful Amazon business from the ground up
- How to quickly validate your product idea so you can be certain that it will make money
- How to source product samples to validate your product before investing your hard earned money
- How to turn your ideas into a superior products that will crush your competition
- How to create the perfect Amazon listing with powerful SEO and consumer psychology triggers
- How to structure and run your business to avoid any tax or legal headaches!
- How to turn your profitable products into a 6 or 7 figure brand that people find irresistible
- How to diversify your sales channels with a high converting website, and an outstanding social media presence!
My name is Philip A Covington and I understand where you are coming from because I have been there!
I understand your desire for something better – because I have been broke and frustrated too!
I understand your struggles!
I get it. Working a 9-5 job can be a real grind, especially if you don’t like who you work for, or don’t enjoy the work itself. Maybe you want to be able to stay home with your children, or perhaps you’re just tired of working two jobs just to get by.
If this sounds like you, then earning a solid paycheck working from home might sound like a pipe dream, or perhaps an outright scam. But let me tell you: thousands of people around the world have made a successful business selling items on Amazon though, and with a little training you can join them.
My name is Philip A. Covington, and I was one of those daily grinders. I helped other people get rich while my own paychecks seemed to be getting smaller and smaller. I was disappointed, frustrated, sick and tired of living that life. I wanted to give myself and my family a better life; I wanted to achieve financial freedom. After a lot of struggles, I finally decided to say goodbye to my job and start my own business. It was hard, it was really tough! There are so many “gurus” out there, trying to rip you off, and I learned things the hard way. I tried every system out there – every magical course that promised me millions and then left me nowhere. But I didn’t give up…
Over time I was able to build up a business that paid off my mortgage and personal debt, and more importantly relieve the stress that was killing my health. Now, I am not going to try to entice you with those flashy things. I am not going to show you a (probably rented) Lamborghini, or some supposed mansion that I live in. I am not going to promise you the hollow promises that the Amazon Gurus make. I am not going to promise you $30,000 a month profit on two or three or four products while only spending an hour a week on your business. I am not going to show you the fake “student success” videos that the Amazon Gurus try to entice you with.
I am here to show you the actual TRUTH. No Gimmicks, No Catches!
“I have peace of mind because the bills are paid every month and there’s more than enough left over for meeting our needs, investing, and giving.” – John Teller, Ultimate Amazon Seller Student, 2017
Give yourself the ultimate gift of financial freedom in 2018!
I developed an in-depth training course that teaches you how to build and manage your business on Amazon. This course covers everything you need to know, from how to start a business, to what you need to know about taxes and filing, to how to attract customers in the first place. I am also constantly taking courses myself, and when I learn something new I add it to the course for you.
Learn which products will earn you the most
Let’s face it. You will have to sell a lot of chewing gum to make a solid paycheck, if that is your item of choice, and how many people actually buy their gum on Amazon? Not that many. We’ll talk about which products sell frequently, and for a decent profit.
Learn my PPC Methods
I’ll show you strategic advertising techniques that will help get customers viewing you, and more importantly, not your competitor.
You can’t win if you don’t play!
As part of my research I poll students regularly to find out how they are doing in their business, both in my own class and in other classes. The most common reason why a student isn’t making money? They never started in the first place!
The only way to make money from your business is to start it.
Sustainable, steady income!
No ridiculous promises here. Running a business takes effort. You will not be making $30,000 in a month working only an hour a day (or if you do I’d sure like to know how you did it!) You will not be cruising around in a Lamborghini two weeks after joining the course. You can earn a six-figure income with time and effort. I know this, because that is what I make now. It didn’t happen overnight for me, nor is it likely to happen overnight for you. This is a business, and it has to be grown from the ground up.
There are other classes out there offering outrageous claims, promising you instant millions if you’ll only sign up for their classes. The prices are often outrageous, and the classes outdated and of little value.
This course is about the real world, not a fairyland where instant gratification appears as soon as you know the secret handshake. You probably already have a general idea of what you need to get started. You’ll need a business license of course, probably there will be some paperwork. You’ll have to choose some products and then somehow, mysteriously, get them to sell.
If you don’t know what works, you could waste thousands of dollars advertising products without ever seeing a dime returned on your investment.
Avoid Common Mistakes
Most businesses fail because of errors that can be easily avoided. Advertising to the wrong crowd! Selling a product no one wants. Having the right product but at the wrong time. We help you figure out the right product, at the right time, for the right people.
Don’t suffer through your day job any longer than you have to!
Now is a good time to take action. If you touch a hot stove and it burns you, how long are you going to keep your hand on the oven? An unpleasant work environment can often feel just as bad, and the stress can hurt your health even more than a small burn.
Gain a Mentor for Life
Once you purchase the course, you will always have access to it. We won’t hide from you the most updated information either. As we learn, so will you! I also take on the job of mentor for every one of my students, so if you have a unique question not covered in the course, I will be able to help you.
“With Phil’s incredible course, you get a mentor for life! He has always been there to help me as a student in his course. No other course offers that kind of help and value.” – Sam Foust, Ultimate Amazon Seller student, 2017
Thank you so much Phil.
“I recently heard on one of your videos that when you first started your Amazon endeavor, you purchased the JOD with Seth K., That is the course that I purchased as well, and to be honest with you, I regret it.
I feel as though I don’t get any support from the him or the so called “Coaches”. When you ask a question, your lucky to get a response or they tell you to reach out to the FB Group.
I love the way you teach new techniques of searching for products. The support you give to the members ( I know and talk to one of them ) and make them successful is Amazing, I believe the saying, “If I help you become Successful, I become Successful”.
Thank you
Rico G.”
“Thank you so much for offering this amazing course. We have gained so much information about which products to sell, how to scale our business, and much more. Finally, we am able to start our dream business. We can’t thank you enough.” – David and Eva Manning
“This is an excellent course — definitely worth the money! Thank you Phil!” – Andy Hamilton
Your Instructor
Philip A Covington
Philip A Covington has over 35 years of business experience, 20 years of that running his own businesses. He knows the ins and outs of every aspect of business and the issues business owners face in today’s marketplace. Having worked as an employee for multiple very successful companies and seeing the owners of the company get rich, Phil vowed to never work for an employer again. This decision has changed Phil’s life entirely and was the best decision in business he had ever made – to become an Entrepreneur and business owner.
Phil has built his eCommerce and Amazon FBA business from a startup investment of $1200 into a high six-figure generating income selling very successful products. Phil began to document his progress so that he could share his methods and discoveries with others in hope that they too will be able to duplicate his extraordinary success in his eCommerce ventures.
Phil did not have a mentor to help him in his Entrepreneur aspirations and had to become successful by trial and error – figuring out and solving the issues by himself. Phil vowed that one day he will become a mentor to those who want financial independence from an employer and to take control of their financial future. Phil believes that sharing information pays overwhelming dividends as opposed to keeping quiet about “trade secrets”. Phil believes that everyone should have access to information that is a proven path to success in business and to individual financial freedom.
Phil was originally educated as an Electrical Engineer and a Software Engineer. Phil has years of experience as an instructor and lecturer and has covered diverse and complex topics such as Astronomy, Engineering, Physics, Business, Machine Trades, and many others. He was born in Atlanta, Georgia, his family moved to Ohio when he was 3 years old. Phil has two younger brothers and is married to his beautiful wife Ramona. Phil and Ramona currently live in the capital city of Columbus, Ohio.
“Thanks Phil, keep up the good work! I’ve seen amazing results already. Man, this thing is getting better and better as I learn more about it. I couldn’t have asked for more than this.”
– Allen Underwood
“Thanks Phil, keep up the good work! I’ve seen amazing results already. Man, this thing is getting better and better as I learn more about it. I couldn’t have asked for more than this.”
– Allen Underwood
Class Curriculum
Introduction To The Course
Welcome and Introduction (2:46)
The Three Keys To Success In eCommerce (8:44)
Decoding Amazon Acronyms for the New Seller (6:42)
Please Read – What is a Hot Product Pick and how can I get one?
If You Have Enrolled In A Plan With A Hot Product Pick…IMPORTANT READ!
Amazon Fulfillment Center Tours
General Notes About This Course
Mentoring
Course Promo Video
The Ultimate Amazon Seller Course (10:44)
Free Guide: The 10,000 Foot View Of Selling On Amazon!
Free Video: How To Start Selling On Amazon For Beginners (20:05)
Becoming an Affiliate for the course
Tools Recommended For This Course
Recommended Tools
Recommended Books
Useful Bookmarks and Links
Resource Bookmarks
UASC Support Forum
Common Amazon FBA Terms
MODULE W1: Setting Up Your Business
Lecture 1: Structuring Your Business (7:13)
Lecture 2: Naming Your Business (5:46)
Lecture 3: Do I Need An LLC? (3:09)
Lecture 4: Forming An LLC (14:23)
Lecture 5: International Sellers in the US Market (6:05)
Lecture 6: International Sellers – Setting Up An LLC In The USA
Lecture 7: Beware Scams That Target Newly Formed LLCs
Lecture 8: International Sellers: For Amazon Non-Approved Countries
Lecture 9: Tax Implications for Canadian Citizens Selling In The Amazon US Marketplace
Supplement: Amazon Accepted Countries
Supplement: Amazon Currency Converter for Disbursement (ACCD)
Module W1 Resources
Module W1 Task Sheet
MODULE W2: Bookkeeping, Taxes, and Insurance
Lecture 1: Tax Identification Number (4:07)
Lecture 2: Business Taxes (8:18)
Lecture 3: The Importance of Bookkeeping (2:50)
Lecture 4: Product Liability Insurance (5:09)
Lecture 5: EIN Application Example (11:47)
Supplement: EIN For Non-US Citizens
Supplement: State Income Tax Information
Module W2 Resources
Module W2 Task Sheet
MODULE W3: Business Accounts
Lecture 1: The Business Checking Account (3:57)
Lecture 2: Doing Business As (DBA) (5:58)
Lecture 3: Sales Tax Revisited (5:18)
Lecture 4: The Profit And Loss Statement (2:42)
Lecture 5: The Balance Sheet (3:56)
Module W3 Resources
Module W3 Task Sheet
MODULE W4: Setting Up Business on Amazon
Lecture 1: Deciding on a Store Name (3:26)
Supplement: Seven Things To Know Before Setting Up Your Amazon Seller Account (14:13)
Lecture 2: Creating Your Amazon Seller Account (8:53)
Lecture 3: Amazon Costs and Fees (9:44)
Lecture 4: Introduction to Seller Central (3:06)
Lecture 5: Amazon Ungating
Lecture 6: Amazon Q4 Storage Fees (3:44)
Lecture 7: Prohibited Seller Activities and Actions – Important! (15:34)
Lecture 8: Amazon Seller Identification (14:40)
Note: On Amazon Seller Account Fee
Module W4 Resources
Module W4 Task Sheet
Intermission For Motivation
Bootstrapping For Success – A Case Study (8:51)
MODULE W5: Product Research Phase 1
Lecture 1: Products: What To Look For and Why the Gurus are Wrong (11:19)
Lecture 2: Should you Bundle? (5:29)
Lecture 3: Randall’s Method – Best Sellers (3:28)
Lecture 4: Competition and Why It Is Good (4:47)
Lecture 5: Good Old Common Sense (2:13)
Lecture 6: Finding Trending Products In Product Research
Supplement: Best Seller Rank Notes
New Tool – Product Quality and Opportunity Calculator
Module W5 Resources
Module W5 Task Sheet
MODULE W6: Product Research Phase 2
Lecture 1: Alibaba Product Research (4:22)
Lecture 2: 1688 Product Research
Lecture 3: Product Research – Compliments of my Competitors
Lecture 4: Facebook Product Research
Lecture 5: The CamelCamelCamel Tool – Can it Help You?
Lecture 6: Unconventional Product Research (4:32)
Supplement: Suggested Alibaba Search Filters
Module W6 Resources
Module W6 Task Sheet
MODULE W7: Product Research Phase 3
Lecture 1: Introduction to Jungle Scout and Warning!
Lecture 2: How Accurate is Jungle Scout?
Lecture 3: Introduction to Product Tracker
Lecture 4: Alternatives to Jungle Scout
Lecture 5: Deviation from Criteria
Lecture 6: Using Amzpecty
Lecture 7: Product Research (9:49)
Lecture 8: How I Pick “Home Run” Products To Differentiate (8:49)
MODULE W8: Sourcing Phase 1
Lecture 1: Patented Products and How To Check for Patents
Lecture 2: Product Selection – Risk versus Reward
Lecture 3: China vs Domestic (14:04)
Lecture 4: Sourcing Products from India
Lecture 5: Finding A Product Supplier via Alibaba
Lecture 6: Can I Sell Patented Products?
Resource: How To Check For Patents via Google
MODULE W9: Sourcing Phase 2
Lecture 1: Deciding on an Order Quantity – Back To Risk
Lecture 2: Getting Quotes
Lecture 3: Negotiation
Lecture 4: Getting the Best Deal
Lecture 5: Ordering Samples
Lecture 6: Avoid Risk Paying Your Chinese Supplier (7:27)
Module W9 Resources
Resource: Supplier Contact Template
MODULE W10: Sourcing Phase 3
Lecture 1: Logo Design
Lecture 2: Package Design
Lecture 3: Product Photography
Lecture 4: UPC Codes and the Amazon FNSKU
Lecture 5: Creating Your Initial Product Listing (8:09)
Supplement: All About Bar Codes
Supplement: More About UPC and FNSKUs
Addendum: Notes on UPC codes
Module W10 Resources
Module W10 Task Sheet
MODULE W11: Sourcing Phase 4
Lecture 1: International Shipping: Air
Lecture 2: International Shipping: Sea
Lecture 3: Creating The Shipping Plan
Lecture 4: Placing the Product Order
Lecture 5: Quality Assurance
Lecture 6: Mistakes To Avoid When Importing (12:27)
Lecture 7: Using Amazon’s Inventory Placement Service – Why, When, and How? (10:29)
Supplement: Amazon’s Supply Chain Connect Program (3:10)
Supplement: Sea Shipping Costs Estimates
Supplement: Sending Your Product To An Amazon Fulfillment Center (4:44)
Supplement: Providing Amazon FBA Box Content Information (6:31)
Module W11 Resources
Module W11 Task Sheet
Important Amazon Product Policies
Amazon’s Dangerous Goods Program (6:03)
Amazon’s Baby Products Packaging Requirements (3:28)
Amazon’s Boxed Units Policy (4:46)
Amazon’s Poly Bagged Item Policy (6:28)
Amazon’s Small Item Packaging Requirements (4:20)
Amazon’s Product Detail Page Policies (6:00)
Amazon’s Small Product Packaging Policy (2:56)
MODULE W12: Product Listings
Lecture 1: Creating Product Variations
Lecture 2: Creating Product Bundles
Lecture 3: Keywords Keywords Keywords
Lecture 4: Foreign Language Keywords
Lecture 6: How To Set The Best Price For Your Product
Lecture 7: Amazon Guidelines for Product Listing Keywords (5:16)
Lecture 8: Six Hacks When Listing Your Product On Amazon (9:13)
Lecture 9: The Amazon Brand Registry (6:10)
Supplement: The Two Most Important Items In A Product Listing
Resource: How To Search For Trademarks
Module W12 Resources
MODULE W13: Getting Sales
Lecture 1: Optimizing Your Product Title
Lecture 2: Optimizing Your Product Bullet Points
Lecture 3: Optimizing Your Product Images
Lecture 4: Optimizing Your Product Description
Lecture 5: Optimizing Your Product Back-End Keywords
Lecture 6: How Important Are Product Reviews?
Lecture 7: Email Follow Up – Should I Follow Up?
Lecture 8: Amazon’s Early Reviewer Program (7:14)
Lecture 9: One winning method I use for getting product reviews (5:29)
Supplement: New – Amazon’s FBA Export Service (0:59)
Supplement: How To Build An Email List
Resource: Product Review Email Template
Module W13 Resources
Module W13 Task Sheet
MODULE W14: Optimizing Sales
Introduction to Amazon Sponsored Ads for FBA Products (1:23)
Lecture 1: Optimizing PPC – Amazon Sponsored Products
Lecture 2: Your First Amazon PPC Campaign!
Lecture 3: Amazon Promotions – Money Off
Lecture 4: Amazon Promotions – Free Shipping
Lecture 5: Amazon Promotions – Buy One Get One
Lecture 6: Facebook Advertising – Phase 1
Lecture 7: Facebook Advertising – Phase 2
Lecture 8: Facebook Advertising – Phase 3
Lecture 9: Continuous Refinement of Your Product Listings
Supplement: Amazon Advertising – Display Ad Campaigns
Supplement: Amazon Inventory Performance Dashboard
Supplement: Amazon Inventory Performance Index Metric
Module W14 Resources
Module W14 Task Sheet
Subject Focus: Amazon Sponsored Ads (PPC)
Making Sense of PPC: Search Terms, Keywords, Auto and Manual PPC (6:43)
Making Sense of PPC: Long Tail Keywords and how to use them (4:36)
NOTE: Please watch the following resources!
Resource: Introduction to Sponsored Products
Resource: Create Your First Sponsored Products Campaign
Resource: Understanding Your Campaign Metrics
Resource: Creating a Manual PPC Campaign (3:00)
Resource: Understanding Amazon Sponsored Ad Campaign Keyword Match Types (2:49)
Resource: Understanding Amazon Sponsored Ad Campaigns Negative Keywords (2:40)
Resource: Leveraging Automatic Targeting to Optimize Manual PPC Campaigns
Resource: Improving Ad Placement with Amazon Sponsored Ads Bid+ Plus
Resource: Sorting and Filtering in the Amazon Sponsored Ads Campaign Manager
Resource: Improving your Advertising Cost of Sales (ACos)
Resource: Bidding Strategies for Your Amazon Advertising Campaigns
Resource: Increase Impressions in Your Amazon Advertising Campaigns
Resource: Improving Click-Through Rates (CTR)
Resource: An Overview of Sponsored Products Downloadable Advertising Reports
Resource: Amazon Advertising: How To Win With Mobile Advertising
Resource: New Amazon Sponsored Ads Advertiser Success Guide
Resource: Sponsored Products Optimization Guide
Module W15: Dealing With Problems
Lecture 1: Hijackers and How To Deal With Them
Lecture 2: Suspension of Your Seller Account
Lecture 3: Running Out of Inventory
Lecture 4: Watch Your Coupons
Lecture 5: Dealing With Poor Product Choices
Lecture 6: Dealing with returns and refunds
Module W15 Resources
MODULE W16: More Problems and Solutions
Lecture 1: Protect Yourself From Prying Eyes
Lecture 2: Competing… Even With Amazon
Lecture 3: Dealing With Negative Or Fake Reviews
Lecture 4: Dealing With Infringement Claims – Fake or Otherwise
Module W16 Resources
MODULE W17: Beyond FBA: Shopify or FBM on Amazon
Lecture 1: Fulfillment By Merchant (FBM)
Lecture 2: Why The “Experts” Tell You To Stay Away
Lecture 3: Do I Need Part Time Help?
Lecture 4: Amazon FBM Listing Strategies
Lecture 5: Selling Your Amazon Products on Shopify (3:09)
Module W17 Resources
MODULE W18: Growing Your Amazon Business – Part 1
Lecture 1: Do I Need External Financing?
Lecture 2: Hiring Virtual Assistants For Your Business
Lecture 3: Reinvesting In Your Business
Lecture 4: Don’t Let Your Amazon Business Fail!
Lecture 5: Key Metrics For Your Amazon Business
Module W18 Resources
Subject Focus: Building Your Brand on Amazon
NOTE: Please watch the following resources!
Resource: Building A Brand on Amazon
Resource: Introduction to Amazon Brand Registry
Resource: Advertising For Brand Owners
Resource: Understanding and Using the FBA Subscribe and Save Program
Resource: Setting Up Lightning Deals
Resource: Amazon Shopping Events Calendar
Resource: Understanding Suppressed Lightening Deals
Resource: Introduction to Social Media Promo Codes
Resource: Amazon Associates for Brand Owners
Resource: Advertising For Brand Owners
Resource: Using FBA Small and Light
Subject Focus: Amazon’s Selling Coach
Resource: Introduction To Selling Coach
Resource: Finding Your Seller Coach Recommendations
Resource: Refining Your Seller Coach Recommendations
Subject Focus: Amazon Prime Day
Resource: Introduction to Amazon Prime Day
Resource: Tools for Success on Amazon Prime Day
Resource: Drive Sales During Prime Day with Amazon Advertising
Resource: Prime Day Advertising Guide
MODULE W19: Growing Your Amazon Business – Part 2
Lecture 1: Email Marketing For Your Business
Lecture 2: Growing Your Business To Sell
Lecture 3: Wholesaling On Amazon
Lecture 4: Selling On Your Own Website
Lecture 5: Is Your Amazon Business Q4 Ready?
Module W19 Resources
MODULE W20: Growing Your Amazon Business – Part 3
Lecture 1: A Very Profitable Niche?
Lecture 2: Expanding Your Business Internationally
Lecture 3: Scaling Your Amazon Business (and Profits!)
Lecture 4 Selling Your Business?
Supplement: How to Grow Your Sales – Amazon – Going Global
Module W20 Resources
Addendum: Funding Your Business
ROBS: Rollover For Business Startups (11:22)
Addendum: Business Insights and Inspiration
Resource: Introduction to Insights and Inspiration
Resource: Mark Cuban – Business survival tips
Resource: Tim Ferriss = Three ways to prioritize
Resource: Angela Duckworth – Set a top-level goal
Resource: Gretchen Rubin – Collect business principles
Resource: Adam Grant – Generate creative ideas
Resource: Kim Scott – Lead with better feedback
Resource: Charles Duhigg – SMART productivity
Resource: Arianna Huffington – Don’t burn out
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