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Exploring the Essential Features of “Pricing Strategies & Tactics – Daniel Pereira – The Business Model Analyst”
- 36 Pricing Strategies and Examples
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DESCRIPTION
SUPER GUIDE: Pricing Strategies & Tactics
Take the confusion out of pricing
How do you determine your pricing structure? It’s one of the toughest questions business owners face.
You have to stay competitive, but if your prices are too low, you’ll work long hours in an unprofitable business, only to see it fail.
Written for small business owners, marketers and entrepreneurs, Pricing Strategies & Tactics teaches you how to choose the most profitable pricing structure for your business.
You’ll learn how to increase your profits, grow the business, and build customer loyalty through long-term pricing strategies designed for success.
It doesn’t matter whether you run an e-commerce store or a brick & mortar service: Pricing Strategies & Tactics has unique lessons for companies in all markets and industries.
For one-person businesses, these pricing structures can save you from years of razor-thin profit margins.
If you’re an entrepreneur with a larger team, learn these strategies without hiring an expensive consultant (or be better prepared for when you do).
Read Pricing Strategies & Tactics and you’ll do more than just set your rates…you’ll take the confusion out of pricing and orient your business for long-term financial success!
Inside this Super Guide, you’ll discover:
– The “Four Cs” of a winning pricing strategy
– Pricing models for digital products, ecommerce, events and more
– 14 questions to ask when choosing your pricing model
– How to manage self-doubt when pricing services
– 11 practical tips for improving your pricing strategy
Take a look inside!
Read an excerpt from this Pricing Strategies & Tactics Super Guide:
“Static pricing has to do with a situation where prices remain the same from day to day. While this allows for easy profit margin and revenue calculation, a business making use of a static pricing strategy loses customers due to their unwillingness to pay certain prices for a commodity.
Meanwhile, in dynamic pricing, the business adjusts its prices to fit the different price points that consumers are willing to pay. This difference in prices most times is offered to customers through discounts and geographical pricing differences. The concept of dynamic pricing is further explained below and/or is related to some of these pricing strategies: Dynamic Pricing, Time-sensitive Pricing, and Sliding Scale Pricing.”
Table of content
- Introduction
- What Is Pricing?
Static Vs. Dynamic Pricing - What Is Cost?
- Pricing Vs. Cost
- What Is The Pricing Strategy?
- Pricing Strategy Vs. Pricing Tactics
- Pricing Strategy Vs. Pricing Policy
- What To Consider When Setting Your Pricing Strategy?
- Different Types Of Pricing Strategy
Absorption Pricing
Example Of Absorption Pricing
Contribution Margin-Based Pricing
Example Of Contribution Margin
Cost-Plus Pricing
Example Of Cost-Plus Pricing Strategy
Creaming Or Skimming
Example Creaming Or Skimming Strategy
Decoy Pricing
Example Decoy Pricing Strategy
Differential Pricing
Example Differential Pricing Strategy
Double Ticketing / Dual Pricing
Example Of Dual Pricing Strategy
FreemiumExample Of Freemium Pricing Strategy
High-Low/Skimming Pricing Strategy
Example Of High-Low Pricing Strategy
Keystone Pricing
Example Of Keystone Pricing Strategy
Limit Pricing
Example Of Limit Pricing Strategy
Loss-Leading Pricing
Example Of Loss Leader Strategy
Marginal-Cost Pricing
Example Of Marginal-Cost Pricing
Odd-Even Pricing
Example Of Odd-Even Pricing
Pay What You Want
Example Of Pay What You Want Pricing
Penetration Pricing
Example Of Penetration Pricing
Predatory Pricing
Example Of Predatory Pricing
Premium Decoy Pricing
Example Of Premium Decoy Pricing
Premium Pricing
Example Of Premium Pricing
Price Discrimination
Example Of Price Discrimination
Price Leadership
Example Of Price Leadership
Psychological Pricing
Example Of Psychological Pricing
Performance-Based Pricing
Example Of Performance-Based Pricing
Sliding Scale
Example Of Sliding Scale
Target Pricing Business
Example Of Target Pricing
Dynamic Pricing
Types Of Dynamic Pricing
Example Of Dynamic Pricing
Time-Sensitive Pricing
Example Of Time-Sensitive
Value-Based Pricing
Example Of Value-Based Pricing
Variable Pricing
Example Of Variable Pricing
Yield Management
Example Of Yield Management
Economy Pricing
Example Of Economy Pricing
Bundle Pricing
Types Of Bundle Pricing
Example Of Bundle Pricing
Competitive Pricing
Example Of Competitive Pricing
Promotional Pricing
Example Of Promotional Pricing
Geographical Pricing
Types Of Geographical Pricing
Example Of Geographical Pricing
Anchor Pricing
Example Of Anchor Pricing - Factors Affecting Pricing Strategies
Internal And External Factors Affecting Pricing Strategies
Internal Factors
External Factors: - The Importance Of Nailing Your Pricing Strategy
- Which Pricing Strategy Is Right For You?
- Price Elasticity Of Demand
Elasticity Vs. Inelasticity Of Demand
Main Difference Between Elastic And Inelastic Demand - How To Create A Winning Pricing Strategy
The Four Cs Of Pricing Your Product
Customers
Current Positioning
Competitors
Costs - How To Improve Your Pricing Capabilities
- Setting Your Pricing Strategy: Key Questions
- Pricing Strategy Advice
- The Challenges Of Choosing The Right Service Pricing
- Strategy
- Pricing Policies For New Products
- Pricing Models Based On Industry Or Business
Product Pricing Model
Digital Product Pricing Model
Restaurant Pricing Model
Event Pricing Model
Services Pricing Model
Nonprofit Pricing Model
Education Pricing Model
Real Estate Pricing Model
Agency Pricing Model
Manufacturing Pricing Model
Ecommerce Pricing Model - How To Conduct A Pricing Analysis
- Pricing Strategies
- ConclusionÂ
This is must-have knowledge for entrepreneurs and business model analysts, and consultants if you want to dominate business models, this super guide was made especially for you.
Product images are for illustrative purposes only
Customer Reviews
Tony
Brilliant book
Great value for money and wealth of useful information.
Astrid
Pricing strategies review
This was a great disappointment for me.The guide was just a textbook copy of many different pricing strategies and the examples were all from very large companies, not applicable to small businesses. I bought the guide expecting real tips for practical pricing strategies for a small retail business.
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