*** Proof of Product ***
Exploring the Essential Features of “Produce a Fashion Show – Jay Calderin”
- 12 Video lessons in HD
- 2h 45m of class content
LESSONS
1. Intro To Produce A Fashion Show
2. The Fashion Show: Why? When? How?
3. Pre-Show: Develop A Fashion Show Concept
4. Pre-Show: Build A Team
5. Pre-Show: Create A Timeline And Checklist
6. Day Of Show: Backstage Strategy
7. Show: Working With Front Of House
8. Show: Scheduling Run Of Show
9. Show: Breaking Down The Event
10. Post-Show: Increasing Your Audience
11. Post-Show: PR For Fashion Shows
12. Post-Show: Dealing With Downtime
CLASS DESCRIPTION
From Promotions To Operations.
Fashion shows are a great way to generate interest in your work and get in front of a buying audience. Get the why, when and how of putting one together in Produce a Fashion Show with Jay Calderin.
Jay is a veteran of the fashion industry and in this class, he’ll offer invaluable insights on producing a successful show.
You’ll learn how to:
- Develop a concept and build a team
- Create a timeline and checklist
- Manage all aspects of the show
- Take advantage of the post-show buzz
You’ll get tips on everything from promotions to operations. Jay will also help you get press interested in your event and guide you through the crucial post-show follow-up process.
A well-produced fashion show can be a powerful tool for boosting your business, but they aren’t easy to pull off. Get the inside scoop on making yours great with Produce a Fashion Show with Jay Calderin.
JAY CALDERIN
The Boston Globe refers to Jay Calderin as “a budding designer’s best friend.” He is the author of The Fashion Design Reference & Specification Book (formerly Form, Fit, Fashion), which the LA Times called, “a new fashion bible for designers, aspirers and the just plain curious, this tome contains all the secrets.” It was followed by his second book, Fashion Design Essentials, and a collaboration on a third book entitled, Fashion Design, Referenced. The first two books have been translated into German and Chinese. He is also a contributor to Native Fashion Now, the book that accompanies the Peabody Essex Museum’s upcoming exhibit of the same name.
Calderin founded and has served as the Executive Director of Boston Fashion Week since 1995. In 2012 he was appointed Creative Director of the first Chengdu Fashion Week in China. His work as a fashion designer has graced the pages of Vogue and Elle magazines. He held the office of Regional Director of the Fashion Group International of Boston from 2009Â2010, and has continued to serve on its board of directors.
Jay Calderin is the Director of Creative Marketing and an instructor at the School of Fashion Design, Boston. In addition to artist demonstrations and teaching studio art classes at the Museum of Fine Arts, Boston he also facilitates a program called Fashion Tales at several branches of the Boston Public Library. Jay was honored by Youth Design as Mentor of the Year 2014.
His pursuits as a professional coach and motivational speaker have afforded him opportunities to share and explore his ideas about the fashion industry at the Museum of Fine Arts, Boston, Peabody Essex Museum, Isabella Stewart Gardner Museum, and leading educational institutions that include Harvard University, Massachusetts Institute of Technology, Wellesley College, Tufts University, Lesley University, and Babson College.
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