Product Alliance – The Advanced Product Management Skills Course

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Exploring the Essential Features of “Product Alliance – The Advanced Product Management Skills Course”

This course will equip you with the core product and business strategies that will help you fast-forward your product career.

Created by a team of nearly 2 dozen PMs from Google, Meta, Microsoft, and more

22 video lessons

About the course

In this course, you will learn core product and business strategies that will help you fast-track your product management career.

We’ve compiled wisdom from product leaders across various top-tier companies, distilling it into 22 HD video lessons. Additionally, the course includes 10 in-depth case studies, featuring leading companies such as Meta, Slack, Figma, Robinhood, YouTube, and Xbox that will teach you how to put theory into practice.

Explore the Course

Product Strategy
5 videos

• Building versus scaling, product-market fit, and finding a balance
• Untapped supply and unfulfilled demand for 0-to-1 products
• Meta case study: using cash cows to fund disruptors
• American Airlines case study: avoiding the high-tech trap
• Zappos case study: going beyond just an excellent product

Business Strategy
4 videos

• The three types of business models
• The cost leadership business model
• iPhone case study: the product differentiation model
• Uber/Lyft case study: the difficulty of staying consistently differentiated

Monetization Strategies
4 videos

• Silicon Valley’s nine-figure rule
• Slack/Figma case study: the distribution doldrums around $1000 per customer
• Stripe/Zendesk case study: earning $10,000 per customer with inside sales
• Earning $100,000 or $1 million each with outside sales

Metrics Models
9 videos

• The problem of vanity metrics
• Xbox case study: the shift to MAUs as the north-star metric
• Metrics model for software-as-a-service businesses
• Metrics model for freemium apps
• Metrics model for UGC products that monetize with ads
• YouTube case study: using stories to grow UGC
• Metrics model for two-sided marketplaces
• Metrics model for ecommerce platforms
• Robinhood case study: hybrid metrics models for hybrid business strategies

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/