Profitable Lead Generation – Lisa Dorian – CFI Education

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Exploring the Essential Features of “Profitable Lead Generation – Lisa Dorian – CFI Education”

Grow your book and career today – learn how to get the most profitable leads!

• Improve your business development success
• Build your brand alongside a fruitful calling program
• Out-market your competitors and get the most of your network

Overview

Profitable Lead Generation Course Overview

This Profitable Lead Generation course dives into business development and the lead generation process and explores how to source new business. By breaking down the lead generation process, this course shows you how to identify a target market, sell your personal brand, and sell your product to a prospective client. This course enables client-facing finance professionals like you to find and attract new business through existing networks and by expanding these networks. We teach the skills and tools required to be successful in business development.  

Profitable Lead Generation Learning Objectives

Upon completing this course, you will be able to:

• Understand the business development process and where lead generation fits in the process
• Identify your target market, who you should target, and why it is important to be aware of what your competitors are doing
• Find where to source new business and understand the importance of growing both your internal and external networks
• Develop your unique selling proposition and your personal capability statement
• Build your social media presence to help gain recognition and build credibility
• Undertake targeted calling by developing scripts, getting past gatekeepers, and handling objections

Who should take this course?

This Profitable Lead Generation course is designed for current and aspiring commercial bankers, credit analysts, and other client-facing finance professionals. Anyone in these roles must know how to brand themselves and sell a product. This course provides the tools to grow internal and external networks, source new business, and communicate with prospective clients.  

What you’ll learn

Introduction
Introduction 
Learning Objectives 
Download Course Files

Understanding Business Development
Business Development Overview
Characteristics of a Successful Business Developer 
The Sales Funnel 
The Lead Generation Process 
Interactive Exercise 1 

Identifying the Target Market
Create the Ideal Profile
Gather Knowledge
Understand the Competition
Qualifying Prospects
Interactive Exercise 2

Where to Source New Business
Building Your Network
Building Your Internal Network
Building Your External Network
Networking Events
Networking Events – Managing the Conversation
Building Your External Network – Centers of Influence
Interactive Exercise 3
Additional Resources to Build Your Network
Personal Business Development Assessment

Mid-Way Check-in
Midway Check-In

Unique Selling Proposition (USP)
Unique Selling Proposition (USP)
Analyzing Your Products & Services
Your USP & Hax’s Delta Model – Best Product
Your USP & Hax’s Delta Model – System Lock-In
Your USP & Hax’s Delta Model – Total Customer Solutions
Preparing Your Introduction
Forming a Capability Statement
Introducing Yourself
Introduction & Capability Statements – Summary
Building Your Social Media Presence
Define Your Goals
Define Your Target Audience
Determine Your Platform
Plan Your Content
Demonstrate Expertise
Interactive Exercise 4

Targeted Calling
Targeted Calling
Keep an Open Mind
Setting Your Script – The Approach
Setting Your Script – Components
Setting Your Script – Putting It Together
Interactive Exercise 5
Preparing for a Targeted Call
Emotions in Targeted Calls
Getting Past the Gatekeeper
Handling Objections
Qualifying Your Lead
Interactive Exercise 6

Conclusion
Conclusion

Qualified Assessments
Qualified Assessment

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/