Rare Ad Collection – My Life in Advertising – Scientific Advertising – Claude Hopkins

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Writer, teacher, author Claude Hopkins

Claude Hopkins Rare Ad Collection

Claude C. Hopkins (1866-1932) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced.

He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop’s patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters researched their client products and produce reason-why copy. He believed that a good product was often its own best salesperson and as such he was a great believer in sampling.

To track the results of his advertising he used key coded coupons and then tested headlines, offers and propositions against one another. He used the analysis of these measurements to continually improve his ad results, driving responses and the cost effectiveness of his clients advertising spend.

His classic book, “Scientific Advertising,” was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932.

Now available over sixty of the Claude Hopkin’s original ads that I have compiled based on his classic books, “My Life in Advertising” and “Scientific Advertising.”  This ad collection includes many of the actual ads Claude Hopkins wrote:

HERE’S WHAT YOU GET

1. The Claude Hopkins Rare Ad Collection And Study Guide

Claude C. Hopkins (1866-1932) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced.

He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop’s patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters researched their client products and produce reason-why copy. He believed that a good product was often its own best salesperson and as such he was a great believer in sampling.

To track the results of his advertising he used key coded coupons and then tested headlines, offers and propositions against one another. He used the analysis of these measurements to continually improve his ad results, driving responses and the cost effectiveness of his clients advertising spend.

His classic book, “Scientific Advertising,” was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932.

Now available over sixty of the Claude Hopkin’s original ads that I have compiled based on his classic books, “My Life in Advertising” and “Scientific Advertising.”

This ad collection includes many of the actual ads Claude Hopkins wrote

HERE’S WHAT THE CLAUDE HOPKINS RARE AD COLLECTION WILL DO FOR YOU

1. The Claude Hopkins Rare Ad Collection Detailed Product Descriptions Below:

You’ll have and be able to immediately download all these Claude Hopkins Ads Below . . .

1. DR. SHOOP’s RESTORATIVE – 2 Ads

* Six Books for the Sick – What I Learned After 30 Years
* It is Free if it Fails

2. SCHLITZ BEER – 7 Ads

* Perfection of 50 Years
* The Home Beer
* Schlitz Indian Girl Calendar for 1909
* Ask Your Doctor
* The Beverage of Health
* Purity is Supreme
* Doctors of Two Nations Agree as to the Benefits of Beer

3. LIQUOZONE – 10 Ads

* $2,000,000 Have Been Spent to Let the Sick of America Try Liquozone Free
* 336 HOURS Are Required to Make Liquozone – Yet the First Bottle Is Free
* “I’m Well Because of Liquozone,” is Now Said the World Over
* It is Wrong To Suffer From a Germ Disease, When Liquozone is Free
* Let Us Pay For a Bottle of New Liquozone, and Give it to You to Try
* Millions Know That Liquozone Does What Medicine Cannot Do. A 50c Bottle Free
* Nine Nations Now Use Liquozone. Won’t You Try it—Free?
* We Offer $5,000 As a Guarantee on Liquozone. The First Bottle is Free
* WE WILL BUY A 50c. bottle of Liquozone and Give it to You to Try
* You Can’t Kill Inside Germs With Medicine. Won’t You Try Liquozone—Free?

4. VAN CAMP’S PORK AND BEANS – 5 Ads

* To Open-Minded Woman and The Men They Like To Please
* Scientists – Not Chefs – Why No Other Kitchen Anywhere Can Match a Van Camp Creation
* Your Way … Our Way
* They Work to Help You Keep Young
* “My dear, these surely are Van Camp’s”

5. AUTOMOBILE ADVERTISING – 19 Ads

* A Wonderful Business Story
* It is Easy to make advertising
* What an Engine Did
* More people are talking about this Fine Car than any other car in America
* A Real 1913 Car
* Each a Lucky Car
* If I Bought a Car
* Your Last Chance to Get A HUDSON This Year
* Overland – The Americans by reputation are pretty shrewd buyers
* Reo the Fifth – It Took 25 Years to Build it
* The 1912 REO
* Do you judge a play by the price of the ticket – or by the performance you see?
* The Class Car Now At Top
* Let’s Reason Together – about Price
* Studebaker – How Will Your Car Be Built?
* Overland – How To Make An Automobile Valuation
* Advantages of Low Tension Magneto and Make-and-Break Spark as Employed on the Model H Studebaker
* My Farewell Car
* The Car That Marks My Limit

6. GOODYEAR TIRES – 4 Ads

* Goodyear No-Rim-Cut Tires Cost Nothing Extra Now
* The Tale of Goodyear Tires
* Better Tires – Better Sold
* Note How Goodyears Dominate in Every Street

7. PALMOLIVE SOAP – 3 Ads

* Use Palmolive Soap
* “My Sweetheart”
* Five New Joys Await You in Palmolive Shaving Cream

8. PUFFED GRAINS AND QUAKER OATS – 6 Ads

* Food Shot from Guns!
* How Much of This Difference is Due to Oatmeal?
* All America This Week Helps Itself to Puffed Grains
* A Twilight Story About Puffed Wheat
* Where Children are Fed with Oatmeal
* Does your food cost too much?

9. PEPSODENT TOOTHPASTE – 6 Ads

* Now! A New Way to lighten cloudy teeth
* Why That Tarter If You Keep Teeth Clean?
* Make This Test – See how teeth glisten then
* Five New Ways To whiter, cleaner, safer teeth
* This 10-Day Test Has shown millions the way to white teeth
* The Mistakes That Ruined Millions of Teeth

10. LORD & THOMAS ADVERTISING – 6 Ads

* Strategy In Advertising
* Safe Advertising
* Mr. Advertiser, What Does This Mean To You?
* How Fortunes Are Made In Advertising
* New Lord & Thomas Book
* Telling Men How To Make Money

Claude Hopkins

Claude Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.

He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop’s patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters research their clients’ products and produce “reason-why” copy. He believed that a good product and the atmosphere around it was often its own best salesperson, and as such he was a great believer in sampling.

To track the results of his advertising, he used key-coded coupons and then tested headlines, offers and propositions against one another. He used the analysis of these measurements to continually improve his ad results, driving responses and the cost effectiveness of his clients’ advertising spend.

Hopkins is one of the father’s of modern day marketing. While working for the Bissel Carpet Sweeper Company, at Hopkins’ sent out five thousand letters offering carpet sweepers as Christmas presents – one thousand people sent in orders. He also convinced Bissel manufacturers to offer more variety of carpet sweepers, such as making them with twelve different types of wood. Immediately after these changes, Bissel sold two hundred fifty thousand in three weeks.

His book Scientific Advertising was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932. Charkes Duhigg credits Hopkins with popularizing tooth brushing, as a result of Hopkins’ campaigns for Pepsodent.  This book was followed, in 1927, by his autobiographical work My Life in Advertising.

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