*** Proof of Product ***
Exploring the Essential Features of “Rich in America: Secrets to Creating and Preserving Wealth – Jeffrey Maurer”
Advance Praise for Rich In America
“I highly recommend Rich in America to investors of all economic levels. While certainly no company understands the wealthy better than U.S. Trust, Jeff Maurer has done a wonderful job of turning the wisdom he gathered during his distinguished career at this venerable institution into advice that will benefit anyone interested in making smarter financial decisions.”
-Charles Schwab
Chairman, The Charles Schwab Corporation
“Jeff Maurer is uniquely qualified to advise the affluent and those who would be. Rich in America is packed with insight and wisdom gleaned from his long and tremendously successful career at the very pinnacle of wealth management.”
-Timothy C. Forbes
Chief Operating Officer, Forbes Inc.
“For thirty-three years, Jeff Maurer helped build U.S. Trust Corporation into one of the nation’s most prominent and respected wealth managers. In this book, Jeff combines his own experience with the knowledge gleaned from a decade of U.S. Trust research into who the affluent are, how they earned their money, and how they keep it. The U.S. Trust approach to building and maintaining wealth makes relevant reading for anyone eager to provide for their own and their family’s financial well-being.”
-Alan J. Weber
Chairman and Chief Executive Officer, U.S. Trust Corporation
“Jeff Maurer has distilled more than three decades of investment advice to affluent clients into a concise, informative, and extraordinarily readable work. Readers who are trying to preserve accumulated assets, as well as those who are setting out to build substantial wealth, will profit from this wide-ranging book.”
-James Poterba
Mitsui Professor of Economics, MIT
Editorial Reviews
From Publishers Weekly
While most investment guides try to simplify the subject of personal finance for laypeople, this tendentious primer makes it bafflingly complex. Maurer, ex-chairman of the high-end financial management firm U. S. Trust, writes explicitly for the wealthiest one percent of investors. Two factors justify his decision to target such a minuscule audience. First, he assumes ordinary readers also want to know “what the affluent are like and how they manage their wealth”-that is, they may enjoy fantasizing about the financial hassles of having a multi-million dollar portfolio. Second, only the very rich can make use of the exotic investment vehicles-including zero-premium equity collars, family charitable foundations, and complicated estate-tax evasion plans-that Maurer showcases. These all fit into a “holistic wealth management” philosophy, which takes careful account of the labyrinthine complexities-risk and returns, taxes, insurance, retirement needs, estate planning, legal liability-that should inform each and every financial decision. Deploying many pages of graphs, tables and mind-numbing spreadsheets, Maurer discusses these issues in just enough bewildering detail to persuade readers that they shouldn’t invest in a ham sandwich without the advice of a financial planner-better yet, a team of financial planners of the sort U. S. Trust specializes in assembling. Even professional financial planners, he asserts, need professional financial planners to plan their finances for them. Maurer hammers the point home with many dire cautionary tales about U. S. Trust financial planners who rescue seemingly savvy clients from financial or familial ruin. It all adds up to little more than a book-length brochure for the company’s services.
Copyright 2003 Reed Business Information, Inc.
Review
“nuggets of wisdom for any reader” (USA Today, August 25, 2003)
From the Inside Flap
The typical affluent American comes from a working-class background, worked his or her way through college, and has been working for twenty-nine years an average of fifty-six hours per week. The primary source of their wealth isnt a glamorous profession or a lavish inheritance.Many of us have misguided perceptions when it comes to the values, lifestyles, and financial affairs of the wealthy. But in reality, the concerns and aspirations of the rich are no different than those of the average American. U.S. Trusts recently retired Chairman and CEO Jeff Maurer proves this point in the revealing and informative Rich in America: Secrets to Creating and Preserving Wealth.
U.S. Trust has been serving the affluent since 1853 and numbers among its clients many of the nations wealthiest families. Drawing on the companys heritage and his more than thirty years of personal experience advising the affluent, Maurer will show you who the wealthy really are in a way that no one else has done before. Rich in America takes you behind the elegant and impenetrable facade of affluent America to reveal the backgrounds, concerns, belief systems, and savings and investment behavior of this elite group. Based on ten years of surveying the top 1% wealthiest Americans, this book provides a comprehensive and surprising portrait of the affluent today and will serve as an invaluable guide to improving your financial life.
Maurer provides something that sophisticated wealth managers have never offered to the publicthe confidential advice they provide to their clients. He details how these people stay wealthy by maintaining a balanced financial philosophy in good times and bad, and examines the importance of sound investment management, financial planning, tax strategies, estate planning, and trusts in the world of the wealthy.
Rich in America offers an illuminating picture of what it means to be wealthy and provides advice on how to get thereand how to stay there. Despite what F. Scott Fitzgerald said in The Rich Boy, the rich are not “different from you and me.” Rich in America proves this point by revealing the principles and practices of the wealthy and sharing the secrets of those who have been the most successful in amassing and retaining wealth.
From the Back Cover
Advance Praise for Rich In America”I highly recommend Rich in America to investors of all economic levels. While certainly no company understands the wealthy better than U.S. Trust, Jeff Maurer has done a wonderful job of turning the wisdom he gathered during his distinguished career at this venerable institution into advice that will benefit anyone interested in making smarter financial decisions.”
Charles Schwab
Chairman, The Charles Schwab Corporation
“Jeff Maurer is uniquely qualified to advise the affluent and those who would be. Rich in America is packed with insight and wisdom gleaned from his long and tremendously successful career at the very pinnacle of wealth management.”
Timothy C. Forbes
Chief Operating Officer, Forbes Inc.
“For thirty-three years, Jeff Maurer helped build U.S. Trust Corporation into one of the nations most prominent and respected wealth managers. In this book, Jeff combines his own experience with the knowledge gleaned from a decade of U.S. Trust research into who the affluent are, how they earned their money, and how they keep it. The U.S. Trust approach to building and maintaining wealth makes relevant reading for anyone eager to provide for their own and their familys financial well-being.”
Alan J. Weber
Chairman and Chief Executive Officer, U.S. Trust Corporation
“Jeff Maurer has distilled more than three decades of investment advice to affluent clients into a concise, informative, and extraordinarily readable work. Readers who are trying to preserve accumulated assets, as well as those who are setting out to build substantial wealth, will profit from this wide-ranging book.”
James Poterba
Mitsui Professor of Economics, MIT
About the Author
JEFFREY S. MAURER capped a thirty-three-year career at U.S. Trust by becoming Chief Executive Officer of the firm in 2001 and Chairman of the Board in 2002. He was named President in 1990 and Chief Operating Officer of the company in 1994. Prominent in industry activities, Mr. Maurer is past chairman of the American Bankers Association’s Trust and Investment Management Division. He is also a member of the Financial Services Roundtable and the American and New York State bar associations. Mr. Maurer is a member of the board of directors of Forbes.com and the Greater New York Insurance Companies. Actively involved in a number of community organizations, he serves on the boards of Alfred University, Children’s Health Fund, Hebrew Home for the Aged, North Shore—LIJ Health System, and the Roundabout Theatre.
Founded in 1853, U.S. TRUST CORPORATION is one of America’s oldest investment management, trust, and private banking companies. From a fledgling institution with three employees housed in a modest office on Wall Street, U.S. Trust has grown to more than 2,100 employees in thirty-four offices serving affluent clients and their families nationwide.
Product details
Publisher : Wiley; 1st edition
Language : English
Hardcover : 288 pages
About the author
Jeffrey S. Maurer
Jeff is the CEO of Evercore Wealth Management and Chairman and CEO of Evercore Trust Company, N.A. He established Evercore Wealth Management in 2008. The firm is now
one of the leading independent Registered Investment Advisory firms in the United States (Barron’s 2017).
Jeff was earlier Chairman and CEO of the U.S. Trust Corporation, working closely with the firm’s clients and as the relationship manager for several of the firm’s key accounts. After
joining U.S. Trust in 1970, he was named President in 1990 and Chief Operating Officer in 1994. Jeff became Chief Executive Officer of U.S. Trust in 2001 and was appointed Chairman
of the Board in March 2002. In 2003, he joined Lehman Brothers as Chairman and Chief Executive Officer of Lehman Brothers Trust Company and remained with the firm through
2007.
Jeff is the author of the book Rich in America: Secrets to Creating and Preserving Wealth. Prominent in industry activities, he is a former Chairman of the American Bankers
Association’s Trust and Investment Management Division. He is also actively involved in a number of community organizations. He serves on the boards of several charitable
organizations and acts as Chairman of the Board of the Hebrew Home at Riverdale in New York.
Customer reviews
Amazon Customer
It’s About Time
Finally, a book that speaks the truth about building real wealth and financial independence. It takes time (a lifetime even), discipline, and hard work to not only become wealthy, but hang onto hard-earned assets for your retirement, your children and your grandchildren. If you’re looking for an intelligent, thoughtful read to help you navigate through the complexities of amassing wealth, this is the book. Whether or not you aspire to be rich, the insights on smarter financial planning are important for anyone trying to make the most of their money. And, who better to learn from than someone who spent his career giving financial advice to the rich?
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