*** Proof of Product ***
Exploring the Essential Features of “Richard Lindner Email Marketing Mastery“
Discover the Proven Plan for Effortless, Automated Email Marketing
What You’ll Learn:
The Perfect Promotional Calendar
Develop a 30 and 90-day promotional calendar that, when executed correctly, results in a significant boost in revenue and engagement. Learn how to create short-term and long-term rolling calendars to maximize your marketing strategy.
4 Magic Questions
Answer the essential 4 “magic” questions before crafting any email to set your campaign up for success. Establish yourself as an industry authority and build a strong bond with your audience by addressing these key questions.
Points of Belief
Identify your target audience and understand why they would want to buy from you. Define the desired end result to craft an email journey that guides customers from where they are to where they want to be with your product or service.
3 Categories of Emails
Master the art of using transactional, relational, and promotional emails strategically. Selecting the right category ensures you deliver messages that resonate, allowing you to run multiple campaigns and offers without harming your email list.
Become a Certified Email Marketing Master & Learn:
Create the Perfect Promotional Calendar
Craft a promotional calendar that drives both revenue and engagement, giving your business a significant boost.
Ensure Inbox Delivery
Practice effective list hygiene to ensure your emails reach the inbox, avoiding potential deliverability issues.
Boost Opens and Clicks
Implement proven tricks to increase open and click rates, even among your most engaged subscribers.
Track Key Metrics
Learn which goals and metrics to track daily to measure the success of your email marketing efforts.
List “CPR”
Revive and clean your dormant or nearly dead email lists, re-engaging subscribers and boosting interaction.
Email Indoctrination
Perfect the welcome email campaign to build genuine relationships with new subscribers, turning them from strangers into friends.
Campaign Mapping
Discover how to find and replicate successful marketing campaigns, ensuring consistent promotion strategies.
Psychological Tricks
Use 6 psychological tricks to prime subscribers for clicking the links in your emails, maximizing engagement.
Segmentation Strategies
Implement 3 effective segmentation strategies to target your perfect prospects without burning out your email list.
Course Details
Module 1: The Role of Email Marketing
- Meet Your Instructor
- The Role of Email Marketing
- Three Different “Types” of Emails
- The Two Send Types
- Email Marketing & List Building
Module 2: Creating Your Marketing Calendar
- The Role of Your Marketing Calendar
- Gathering Promotional Assets
- Creating Your 30 Day Calendar
- Creating Your 90 Day Calendar
Module 3: Email Campaign Creation
- Email Campaigns Explained
- Storyboarding Your Indoctrination Campaign
- CASE STUDY: DigitalMarketer
- Storyboarding Your Engagement Campaign
- Storyboarding Your Ascension Campaign
- Storyboarding Your Consumption Campaign
- Crafting an Upsell Campaign
- Storyboarding Your Segmentation Campaign
- CASE STUDY: Best Buy
- CASE STUDY: Kate Spade
- Storyboarding Your Re-Engagement Campaign
- CASE STUDY: DigitalMarketer Re-Engagement Campaign
- CASE STUDY: DigitalMarketer Win Back Campaign
Module 4: Email Copywriting & Design
- Harvesting Proven Sales Copy
- The Four Reasons People Buy
- Points of Belief
- Crafting Your Subject Lines
- Crafting Your Body Copy
- Queuing the Click
Module 5: Optimizing Opens & Clicks
- Getting More Opens
- Getting More Clicks
Module 6: Tracking & Measuring Results
- Benchmarking Your Results
- What to Track & When To Track it!
- DEMO: Email Stats Tracking Sheet
Module 7: Email Deliverability
- 3 Ways to Prove You’re NOT a Spammer
- Your Mailer Reputation
- Your Sender Infrastructure
- Your Subscriber Engagement
- Monitoring & Tracking Deliverability
What You’ll Get:
Upon enrollment, you’ll receive instant access to:
- The Email Marketing Mastery Course
- 7 Core Modules
- 46 Video Lessons
- 4 Handouts
- 7 Quizzes (one for each module)
Upon successful completion of the course and exams, you will also receive:
- A badge designating you as a Certified Email Marketing Specialist for your website, email signature, and LinkedIn profile.
- A digital, printable certificate suitable for framing.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
