Ross Hudgens – Scaling Content Marketing

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Exploring the Essential Features of “Ross Hudgens – Scaling Content Marketing”

Become great at scaling content marketing
Learn how to increase website traffic exponentially

Online course
By Ross Hudgens,

Founder & CEO @ Siege Media

Course length: 1h 35min

Harness the power of SEO to scale
Investments in social, email, and PPC can hit their potential ceiling, while SEO, even though a long game, can provide a higher ROI compared to the other channels. Powered through SEO, learn how to build an audience online with content that can be successfully scaled. This course will teach you the in-depth process for building content strategies from scratch and leveling them up to start generating more than 250,000+ monthly site visits.
Introduction video (2 minutes)

After taking this course you’ll…

• Learn how to build an effective SEO-driven content strategy for your company, no matter the size and budget.
• Build a Keyword-Opposition to Benefit (KOB) Analysis you can leverage to rank for high value topics, fast.
• Understand what makes content marketable and learn how to port that over to your business.
• Develop an end-to-end outreach strategy to help get your content seen and ranking in the search engines.
• Apply Content Layering to take your introductory knowledge and get the most valuable pages you build, ranking quicker.

Learn the method that will increase your traffic exponentially
Learn the content marketing method used by Intuit, TripAdvisor, AirBnB and more. After this course you’ll understand why email outreach is important, how to use content layering to grow sales dramatically, why design is such a critical component in an SEO-driven content strategy and how to use the Keyword Opposition to Benefit Analysis.

Skills you will master
AIDA framework Backlinking Content Marketing Link Building Search Engine Optimization (SEO)

This course is essential for you if …

• You are the sole content creator at a company who is responsible for gaining traffic to a blog or similar content library.
• You are a marketer looking to learn more about SEO to add to your skill set.
• You are a beginner SEO who understands the technical side but is looking for guidance on content and creative.

This course is NOT for you if…

• You don’t have the resources to execute well designed and written content.
• You don’t have resources to commit to pitching your content once live.
• You consider yourself “advanced” in SEO and already understand the importance of link building and content creation.

Skills you should have before taking this course
The lessons and strategies are for individuals who want to be able to effectively scale content marketing efforts. A general knowledge of common SEO terms used and use of a free or paid keyword research tool are an advantage.

About the expert

Ross Hudgens 
Ross is the founder/CEO of Siege Media, a 85-person, SEO-focused content marketing agency with offices in San Diego, Austin, and NYC. Siege made the Inc. 5000 list the last three years.

Your course curriculum
Scaling content marketing

1What is SEO driven content marketing?
Why SEO driven content marketing should be your main focus to increase traffic. Learn the basis to get started and scale your strategy. Lesson topics: Differentiate between SEO based content marketing and other forms of contentDetermine if your website …

2Prioritizing Topics for Rankings
Understand the keyword opportunity to benefit (KOB) analysis to create a scalable topic strategy. Lesson topics: Develop a content calendar based on ability to rankChoose appropriate keywords based on four key criteriaMeasure value of potential ranking …

3How to layer content over product pages
Make a greater impact with your strategy by matching top funnel keywords to bottom funnel products. Lesson topics: Determine how keywords fit in your marketing funnelUtilize keywords to boost your product pagesFind substitutes when content layering doe …

4Upgrading the Skyscraper Technique
Learn when and how to apply the Skyscraper Technique to make the most of your available resources. Lesson topics: Define the Skyscraper TechniqueDiscriminate good and bad uses of the Skyscraper TechniqueDifferentiate between when “10x” or “2x” content …

5When (and How) to Link Build
Know what link building is and how it impacts your site’s domain authority. Lesson topics: Define link building and understand its importance in SEO and rankingsDemonstrate ability to write effective pitch templatesEvaluate what makes a website “pitcha …

6How to scale content
Integrate the course content into everyday practice. Lesson topics: Start putting all lessons into practiceRecognize shortcomings or potential hurdles to effectively using this method Resources Resources How to Estimate SEO ROI Blog post/article Lesson …

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