Name: Sarah Doody - User Research Mastery
SKU: 126289
Availability: InStock

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Exploring the Essential Features of “Sarah Doody – User Research Mastery”

Understand your customers, make smarter product decisions, and grow your business.

Do you feel disconnected from your users?

Is getting buy-in for research a struggle?
Are you tried of your team “guessing” about which features to build?
Do you want to use data to drive product and design decisions..
Are you overwhelmed trying to figure out where to start when it comes to actually doing research? Tried of all that Googling?
Do you struggle to figure out how to do research without slowing down the development process?

INTRODUCING

User Research Mastery

A step-by-step blueprint to help you and your team do user research interviews and usability tests.

Here’s what you’ll learn in User Research Mastery:

🔮 How to get buy in for user research from executives and stakeholders.

🔬 How to decide what to research and which method to use.

👀 What to write in a screener so you can talk to the right research participants.

⭐️ How to find research participants on your own or with a recruiting firm.
💬 What you must have in a discussion guide and interview script.

🔎 How to make sense of & present your research findings.

🚀 How to integrate research into your UX process.

📕 How to make research a habit and not a one time thing.

I’m Sarah Doody, nice to meet you!

2015: Founded The UX Notebook, a weekly UX email and education collective focused on helping people learn how to think like a designer.

2012: Went full time as self employed with my own UX consulting business.

2011: Co-created curriculum for and taught General Assembly’s first ever 12-week User Experience Design course.

2007: Moved to NYC to get started in the roller coaster world of tech startups.

Before you ask, YES this is my real hair!

Class Curriculum

LET’S GET STARTED

Preview & Course Trailer (4:08)
Welcome!! Please watch this first (3:54)
How to set yourself up for success (7:03)
Course Community & Slack Tour (7:15)
Office Hours (aka “UX Research Happy Hour”)

MODULE 01: WHY RESEARCH MATTERS

Intro Video (1:32)
Lesson 01: Why research matters & how to get buy in (18:42)
Lesson 02: Types of research (16:47)
Lesson 03: The research process (20:32)
Your Mission: The practice project for this course (8:44)

MODULE 02: RESEARCH GOALS

Intro Video (1:27)
Lesson 01: How to identify your research goals (34:43)
Lesson 02: What are strategy interviews (12:16)
Lesson 03: What are usability interviews (10:49)
Lesson 04: Adapting research for your timeline and budget (19:03)

MODULE 03: IDENTIFYING & RECRUITING PARTICIPANTS

Intro Video (2:03)
Lesson 01: How many people should you talk to (10:39)
Lesson 02: How to create and use a participant wishlist (15:07)
Lesson 03: Anatomy of a participant screener (24:18)
Lesson 04: DIY recruiting vs hiring a firm (9:04)

MODULE 04: PLANNING & CONDUCTING INTERVIEWS

Intro Video (3:22)
Lesson 01: Writing a discussion guide (22:59)
Lesson 02: The 5 stages of a research interview (11:29)
Lesson 03: Practical interview logistics (12:43)
Lesson 04: How to record interviews (9:52)
Lesson 05: The art of note taking (8:04)
Lesson 06: Observation Skills (6:49)

MODULE 05: SYNTHESIZING & SHARING YOUR FINDINGS

** NEW ** 👉 WORKSHEETS, DOWNLOADS, ETC (all in one place)

BONUSES & EXTRAS

To Ensure You Reach Your Research Goals

BONUS “DONE FOR YOU” TEMPLATES

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/

Sarah Doody – User Research Mastery