Sarah Doody – Validating Your Product or Service Idea

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Exploring the Essential Features of “Sarah Doody – Validating Your Product or Service Idea”

• 24 Video lessons in HD
• 5h 8m of class content
• Exclusive bonus content

LESSONS

1. Class Introduction
2. Why Most Entrepreneurs Fail
3. Adopting A Mindset Of Launch And Learn
4. You Must Put Problems Before Solutions
5. Establishing Your Skills
6. Examples Of Product/Service Ideas
7. Know Your Tribe: Your Best Competitive Advantage
8. Types Of Research
9. Method 1: Surveys & The Art Of Asking
10. Where To Find People For Research
11. How To Analyze Your Findings
12. Mind The Gap
13. What Does Validation Mean?
14. Anatomy Of A Product Landing Page
15. Creating A Landing Page With Instapage
16. Connecting Your Landing Page To Your Email List
17. Simple Design Tips
18. Why Email Is Crucial
19. Email Demo With ConvertKit
20. Connect Your Email List To Your Landing Page
21. Email Demo Continued: Broadcast & Automations
22. Spreading Word About Your Landing Page
23. Nurturing Your Audience
24. Next Steps

CLASS DESCRIPTION

Going Beyond The Build: Develop A Successful Product Or Service By Learning How To Understand Your Audience…Maybe Even Better Than They Understand Themselves.

You have an idea…now what? Most entrepreneurs fail because they build the wrong product. How does this happen? It’s because we race to the “build” phase and focus all our energy on the product. But there’s a way more important “p” word that always trumps your product…PEOPLE.

If you truly want to create an awesome product, you have to understand the people your product will serve. The best competitive advantage you can have is to understand your people, your audience, your potential customers better than everyone else. Your audience will guide you to the exact product you should create and how you should market it. This class will show you how to tap into that knowledge.

In this class, you will: 

• Learn how to use research to gather the information you need to build an effective product or service.
• Review well-known case studies and best-practices in product design.
• Walk through a simple step-by-step demo for building a landing page using Instapage.
• Learn the basics of email lists and automation using ConvertKit.

SARAH DOODY

Sarah Doody is an User Experience Design Consultant based in NYC. She helps companies and entrepreneurs assess product ideas, understand their customers, and design and launch products. For companies already in market, she helps businesses reach their goals through optimizing their User Experience (UX).

She’s the creator of The UX Notebook, a education company that helps you learn how to think like a UX designer though a popular weekly newsletter, online UX courses, and in person workshops and talks worldwide. Sarah’s work has been featured in the New York Times, Net Magazine, and UX Magazine. Some of her clients include WeWork, Domino Magazine, General Assembly, Government of Pennsylvania, TicTail, Blue Apron, and Vice.

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