Sebastian Gomez – Branded E-Commerce Mastermind

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Exploring the Essential Features of “Sebastian Gomez – Branded E-Commerce Mastermind”

What Topics Will You Learn Inside The Mastermind?

WEEK 1: MINDSET

• Cash FlowBusiness Vs. Building Your Long Term Brand
• The Right Mindset to Succeed
• The Power List
• The RPM: Organizing your Actions and Tasks

WEEK 2:BUSINESS SETUP FOUNDATIONS

• Understanding Payment Gateways
• LLC. Vs. Personal Account
• The Key of your Business (Address, Lawyer, Accountant)
• My Legal Business Structure
• The Importance of Cash Flow for your Business
• Starting your Business with Little Capital Creation Workflow

WEEK 3: BRANDING STORE DESIGN

• Finding the perfect domain name
• Identifying your Brand’s Topic
• Avatar Research: Stalker Method
• Vision Mission Statement, Slogan and Cause
• Identifying Your Product Line
• Finding a Creative Director
• The Moodboard

WEEK4: STORE SETUP, PAGES, COLLECTIONS AND SETTINGS

• Dashboard Overview
• Shipping Rates
• Choosing a Theme
• Adding Products
• Editing Theme Settings
• Follow up Emails
• Setting Up Store Payments
• Discounts

WEEK 5: PRODUCT RESEARCH AND SUPPLIERS

• Finding hot products in your niche
• Pricing Products & Profit Margins
• Negotiating Prices with Suppliers
• The Different Fulfillment Methods
• Print on Demand (POD)
• High Quality Chinese Products
• Ordering Samples

WEEK 6: PRODUCT DEVELOPMENT

• Your First POD Collection
• Your First Regular Product Collection
• Surveys and Audience Feedback
• Finding Engaging Products and Designs with Paid Ads

WEEK 7: THE PERFECT APPS

WEEK 8: FACEBOOK ADS SETUP

• Creating a Business Manager Account
• Creating an Ad Account
• Creating a Fanpage
• Creating your Facebook Pixel
• Creating Custom Audiences
• Creating Lookalike Audiences

WEEK 9: DISECTING THE ELEMENTS OF THE CAMPAIGN

• Ads Manager Overview
• The Ad Copy
• Campaign Objectives
• The Ad Creative
• Campaign Budget Optimization
• Conversion Events
• Campaign Structure
• The Facebook Pixel
• Setting Up Columns

WEEK 10: PAID ADVERTISEMENT SECRETS

• Testing Product and Campaigns
• In Depth Adset Optimization
• Understanding Your Metrics
• Scalling Your Ads
• Split Testing
• Manual Bidding
• Conversion Windows
• Ad Placements

WEEK 11: AMBASSADOR INFLUENCER MARKETING

• How the Strategy Works
• Ambassador Research
• The Perfect Approach
• Creating an Affiliate Program for Your Store
• Scalling your Ambassador Team
• The Ambassador Recruitment Strategy.

WEEK 12: CONTENT MARKETING

• Your First Exposure Campaign
• Content Congruence
• Creating a Laser Targeted Message Through your Posts
• Ambassador Content Creation

WEEK 13: BUILDING YOUR A TEAM

• The Business Structure to Start
• Hiring your First Employees
• Salaries and Payments Automation
• Team logistics, Accountability and Monitoring
• Scaling your A Team

WEEK 14: RETARGETING AND POST PURCHASE SEQUENCES

• Creating Retargeting Campaigns
• Email Marketing Retargeting
• Dynamic Product Campaigns

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