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Exploring the Essential Features of “Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business – Nicole Stevenson”
- 39 Video lessons in HD
- 10h 19m of class content
- Exclusive bonus content
LESSONS
DAY 1
1. Craft Shows Should Be A Part Of Your Business
2. Introduction: How To Have A Successful Craft Show Experience
3. Why You Should Be Doing Craft Shows
4. Is Your Business Ready For A Craft Show?
5. Now Is The Time For Craft Shows
6. Get Your Product Ready
7. Branding Your Business
8. Pricing Your Products
9. Smaller Craft Shows & Unusual Venues
10. Research Potential Shows
11. Apply To A Craft Show
12. Your Website & Online Presence
13. Writing About Your Business
14. Stellar Product Photos
15. Preparation: Create A Task Timeline
16. Marketing Before The Craft Show
17. Recruit Craft Show Assistants
18. Preparation: Packing Up Before The Show
19. 5 Tips For Preparing Your Display
DAY 2
20. The Importance Of Your Booth Display
21. Booth Display: Where To Get Inspiration
22. Brand Your Booth & Signage
23. Utilize Your Booth Space
24. Workshopping Booth Displays
25. Keep Your Customer In Mind
26. Engage With Your Customers
27. Sell With Storytelling
28. Craft Your Pitch
29. Conquer Craft Show Obstacles
30. Product Loss Prevention
31. How To Handle Difficult Customers
32. Strategies For Busy & Slow Shows
33. Discounts & At-Show Marketing
34. Celebrate After The Show
35. Follow Up With Producers
36. Connect With Customers
37. Build Your Community
38. Evaluate The Show
39. Plan For The Next Craft Show
CLASS DESCRIPTION
Everything You Need To Know About The Craft Fair Circuit.
Selling at craft fairs is a big investment of time, money, and resources – it’s also one of the most powerful venues a crafter has for getting products in front of people. In Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business, Nicole Stevenson teaches you everything you need to know about working the craft fair circuit.
Craft shows are complex affairs. From the application, to the preparation, to the actual hustle there are many variables to plan and prepare for. Nicole has been a vendor at over 300 craft shows and produced over 40 – in this class she’ll help crafters make informed, strategic decisions about where to invest their time and effort.
You’ll learn how to:
- Find and apply to the right show
- Develop your “look” using basic branding
- Prepare for shows with products, checklists, staff, and a pitch
- Merchandise and display products for maximum effect
- Deal with pricing, permits, and taxes
Nicole will offer insights on troubleshooting common challenges so you aren’t left in the lurch without the equipment or information you need to do a great job. You’ll also learn strategies for keeping in touch with customers and building relationships with event producers that last long after the show ends.
The world of craft fairs is complex and it is not always easy finding the right match. Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business makes the process of finding your perfect fit as stress-free and fun as possible.
NICOLE STEVENSON
For most of her life, Nicole Stevenson had a different answer when asked, “What do you do?”
At age 9 when she started her first business, a handmade stationary shop housed in a refashioned refrigerator box in her front yard, she said she was a shop-keeper. In junior high when she snuck into the teacher’s lounge and self-published her first short story on the mimeograph machine, she answered, “I’m a writer.” In high school when her sketches of female nudes caused a stir among the nuns at her catholic girls’ school, she called herself an artist.
Then, things got a bit more complicated as she found that no one genre sufficed. Her path includes time as a creative writing graduate student in San Francisco, street artist on the Venice Beach boardwalk, costume designer, Hollywood flea market art vendor, DIY workshop instructor, co-founder of a non-profit that produced art shows benefiting charities, owner and designer of Random Nicole (an art-inspired clothing line carried at over 250 locations) and owner of craft workshop studio and retail store: The Craft Kitchen.
These days, Nicole can be found creating illustrations and designs for Show and Tell Design Studio, co-producing Patchwork Show: Modern Makers Festival and Craftcation: Business and Makers Conference, writing about business, making and her adventures for her Dear Handmade Life blog as well as answering the question, “What do you do?” with “I’m a maker.”
“It took nearly two decades of living a creative life to finally realize the one thing that all my pursuits had in common. Whether I’m creating a venue for crafters to sell their goods, a conference for entrepreneurs to build their skills, a logo for an art gallery or writing a story about my life, I’m always making something.” –Nicole Stevenson
Nicole and her ventures have been featured in The Wall Street Journal, NBC.com, The Los Angeles Times, Apartment Therapy, National Public Radio, Bust Magazine, Daily Candy, PaperCrafts Magazine, The OC Weekly and others.
When she’s not working, you may find her breaking up scuffles between her dog and three chickens, couch crafting while watching a film she’s seen too many times to count, playing guitar with her husband, sitting in her backyard with good friends and a margarita while playing Cards vs. Humanity, or squeezing in time for a quick trip to a lovely place where people are scarce and trees are not.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
