Sharon Lee Thony – Social Media Analytics

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Exploring the Essential Features of “Sharon Lee Thony – Social Media Analytics”

LESSONS

ALIGNING TO MEASURABLE OBJECTIVES

Course Overview
Why Are Goals Important
What Is A SMART Goal
Helping Client To Identify SMART Goals
Common Errors With Goal Setting
Case Study Winning The Olympics On Social Media
Quiz : Aligning To Measurable Objectives

METRICS AND MEASUREMENTS, DEFINITIONS

Why Are Metrics Important
Facebook Page Insights
Instagram Analytics
Twitter Analytics
LinkedIn Metrics
Youtube Metrics
Quiz: Metrics And Measurements, Definitions

SOCIAL MEDIA LISTENING & COMPETITIVE AUDIT

Social Media Listening Tools
Competitive Audit – Analysis
Quiz: Social Media Listening & Competitive Audit

SOCIAL MEDIA ANALYTICS – ON THE WEBSITE

Linking Social Media Activity To Google Analytics
Tracking Website Traffic
Pixels
Quiz: Social Media Analytics – On The Website

MEASURING AND REPORTING THE RESULTS

How Often Should You Monitor A Campaign
What To Look At When You Measure Results
Measuring The Results
Reporting The Results
Quiz: Measuring And Reporting The Results

CONCLUSION

Conclusion

FINAL QUIZ

Final Quiz

CLASS DESCRIPTION

How To Identify, Monitor And Maintain Your Social Media Campaign Goals

AFTER THIS CLASS YOU’LL BE ABLE TO:

• Identify SMART goals for your campaigns.
• Identify KPIs and key metrics for your social media campaigns.
• Use key industry tools for social listening.
• Use Google Analytics and Pixels to track conversions and measure results.
• Navigate your Instagram and Twitter Analytics like a pro.
• Use your LinkedIn and Youtube metrics to improve your campaigns.
• Monitor your campaigns and accurately measure your results.
• Create professional reports from your campaign results.

ABOUT SHARON’S CLASS:

Filled with downloadable content and professional insider information, this class is jam-packed with guidance on the latest tools and trends to help you master social media analytics.

You’ll learn the importance of setting SMART goals at the outset of your campaign, how to pinpoint and monitor your key performance indicators as well as what to look at when you measure your results and how to compile comprehensive reports on your metrics. Enroll now to start aligning your campaigns with measurable objectives!

WHAT YOU WILL LEARN:

• How to set measurable goals for your social media campaigns
• Best practices for monitoring campaign activity on various platforms
• Best practices for social media reporting
• How to avoid common errors with goal-setting
• How to do an in-depth competitive audit
• How to track your website traffic
• How to link your social media activity to Google Analytics

WHO THIS CLASS IS FOR:

• Digital Marketers wanting to improve campaigns with data-driven insights
• Product managers needing reliable data to ensure ROI and customer satisfaction
• Web programmers, designers, front end and full stack developers looking to diversify their skillset
• Marketing managers looking to understand data for enhanced campaign strategies
• Digital nomads looking for work that they can do from anywhere in the world
• Anyone wanting to start a career in analytics
• All levels of experience

ABOUT YOUR INSTRUCTOR:

With an MBA and 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients, Sharon Lee Thony is an expert digital marketer in every sense of the word. She has worked with top brands such as Saatchi & Saatchi, P&G, Johnson & Johnson, Axe and Dove.

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