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Exploring the Essential Features of “Simo Ahava – Server-side Tagging In Google Tag Manager V2 (Updated)”
Complete approach from deployment to customization.
- 70+ videos
- Task-based learning
Take the next step in technical marketing
Server-side Tagging In Google Tag Manager is a comprehensive crash course on how to setup, manage, develop, and embrace the power of server-side tagging and of moving data collection to run through your first-party server environment. The course will teach you everything you need to know about this tagging paradigm.
About this course
With (welcome) advances in privacy legislation and with browser tracking protections, it has become more and more important to take control of the data flows moving between users and third-party vendors that want this user data.
By loading vendor scripts directly in the browser or the app, these scripts have free rein to collect data without practically any restrictions. These scripts often inflict severe performance penalties on the browsing experience as well.
Server-side tagging introduces a new intermediary between the user and the vendor. By deploying a Server container in Google Tag Manager, the site owner can move the cumbersome and privacy-invasive tracking and data collection logic to run through their server first, where they can do things like data validation, consent management, resource caching, and complete source anonymization to ensure the end user’s privacy.
What you’ll learn
This course will teach you everything you need to know about setting up the tagging environment, migrating your client-side tags to run through the server, customizing the environment to better suit your needs, optimizing the Google Cloud Platform resources, and more…
In this course, we will walk through all the steps required to set up your own tagging environment. While you can do the course lessons with a zero-cost setup, once you move to a production environment, there will be some costs involved with running the virtual machines that handle your tagging environment (this is covered in the course).
Course overview
1. Getting Started
- Setup the server-side tagging environment
- Create your first Client
- Create your first Tag
- Explore Preview mode in detail
- Configure the browser to send the hits to the server
2. Upgrade The Environment
- Reserve and map a custom domain to your server
- Learn about DNS and how to setup the records properly
- Learn about Cloud resources
- Upgrade your environment to handle production data
- Learn to optimize costs and to monitor your Cloud resources
3. Manage The Data Flows
- Import community templates into your Server container
- Consolidate data flows between Google Analytics 4 and Facebook
- Utilize custom Client templates
- Take control of the data flows using Transformations
4. Advanced Customizations
- Tips for working with Google Cloud services like BigQuery and Firestore
- Learn how to configure Google Signals and region-specific tag behavior, how first-party user data can be collected, and how consent mode interacts with a Server container
- Learn how to manually deploy a Server container and how to upgrade the server version
- Learn how to deploy with Cloud Run using a multi-region setup behind a load balancer
Task-based, bite-sized, self-paced lessons
The course is self-paced, and you can take it at your own leisure. The individual topics always contain text content to help flesh out the concepts. There are illustrations, links, and tips to help you understand more about the topic.
Quizzes
At the end of each section there will be a smaller quiz to test your progress. After the last section, there will be a final quiz, which tests you on everything learned during the course.
Meet Your Expert Instructor
Hi, I’m Simo Ahava
I’ve been working with Google Tag Manager since its beta launch in 2012. Over the years I’ve authored hundreds of articles, taught thousands of students, spoken at countless conferences, and worked with customers from all corners of the world and all market segments. About what? Well, mostly tag management and how to build data-responsible organizations.
In this course, I’ve shared everything I know about server-side tagging. I have no reason to hold back – I want you to know everything I know, and more!
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
