Steve Pieper – Click Testing for Authors

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Exploring the Essential Features of “Steve Pieper – Click Testing for Authors”

What are the Six Click Tests?
We’ll show you how to set up, conduct, and evaluate your Click Tests to produce high-converting advertisements that sell more books and earn more profit per sale.

 Test 1 – Tagline / Motivations
Storytellers (Novelists, memoirists, and story-based nonfiction authors) will test book/series taglines, while Problem Solvers will find their market’s strongest motivators for positive change.

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 Test 2 – Headline / Transformation
Storytellers will test ad headlines, while Problem Solvers will find the most compelling transformation statements for their audience.

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 Test 3 – Testimonials
All authors will find compelling “standalone testimonials” from prior readers and customers to help prospective readers make a buying decision.

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Test 4 – Images
A great deal of human gray matter is devoted to digesting visual information, so ad images are a powerful way to give prospective readers a sense of the experience of your book(s). 

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 Test 5 – Primary Ad Text
You’ll discover the best way to use the “primary text” section of your advertisements to get readers excited about your books and products. 
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 Test 6 – Stress Test
This is the final “sanity check” from your market to confirm that your testing has produced at least one high-converting advertisement to power your book sales.

What our authors say
We asked them to answer these questions for you: ✯ Who are you, and what do you write? ✯ What made you decide to join the program? ✯ Is this program legit, useful, helpful, thorough, professional? ✯ What advice would you give to authors who are considering joining the program?

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