Stone River eLearning – Google Analytics 4

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Google Analytics 4

Learn how to set Up Google Analytics 4 and get the most out of it right away. Google Analytics has been around for over 15 years, and in that time, it’s helped small businesses and enterprises alike derive value from data that’s generated with web traffic. But with the release of Google Analytics 4 (GA4), the way of analyzing your data has changed significantly, with updates to everything from the user interface and data models to capabilities and implementation. And users can now leverage enterprise features that were previously only available in Google Analytics 360: for example, BigQuery integration, funnels, and unsampled data are now available to everyone at no cost.

You’ll learn how to set up GA4 to provide comprehensive and actionable insights—and discover tips and tricks that will help you articulate your goals, increase conversions, and use your digital products to improve your business. Focusing on the reporting sections within GA4 that have the greatest impact on digital products, you’ll find out how to get to the relevant data, analyze it, and even export it outside GA4 to investigate further with BigQuery.

And if you’re interested in taking the Google Analytics exam, you’ll also get a concise reference guide and practice questions to help you prepare.

Who is This Course For?

Bloggers

Digital Product Owners

Affiliate Marketers

Business owners, entrepreneurs or product managers who want to maximize the performance of their digital products.

Anyone looking to master the fundamentals to be able to obtain insights that can be gathered with Google Analytics 4 to drive their business decisions.

What You’ll Learn

• Why Google Analytics 4 is a game changer for both small business and individual digital product owners
• How to set Up Google Analytics to Collect Actionable Data Results
• Identify How to Track the Success of Your Marketing Campaigns with Tagging
• How to export data from Google Analytics to Google BigQuery.
• Upgrade from Universal Analytics to GA4
• How to connect Google Analytics to Google Signals, Google Ads and BigQuery.
• Document Insights and Make Data Driven Decisions to Grow your digital product

Requirements

Participants should have a website, blogging site, mobile application to use with Google Analytics

A basic understanding of using Google Chrome in order to install extensions

Your Instructor

 Stone River eLearning
Stone River eLearning was started in 2012, and since then we’ve trained over a million students. Our content is timely and up to date with high production value. Above all, our courses are well taught, so you’ll learn more easily than the cut rate courses on some other sites.

Course Curriculum

Google Analytics 4
Course Intro (0:19)
Instructor Intro (1:11)
Course Overview (2:16)
Pre Reqs (3:10)
Segment 1 Fundamentals of Google Analytics 4 (1:48)
What is a Digital Product (1:31)
Google Marketing Platform (1:29)
Google Analytics Overview (11:13)
Google Analytics 4 Overview (11:03)
Whiteboard Discussion – How Does GA work? (5:47)
Comparing GA3 and GA4 (13:37)
Whiteboard Compare Data Models (2:46)
Demo – GA Console Walkthru (9:26)
Admin Panel (2:19)
Demo – Admin Panel (1:44)
Tag Manager (7:29)
Demo – Tag Manager (3:06)
Segment Review (2:09)
Review Questions (1:36)
Segment 2 – Advanced Topics with Google Analytics 4 (0:48)
Upgrading and Running Parallel (3:32)
Whiteboard Discussion -Parallel (2:47)
Demo Console Parallel (3:37)
Hands on Demo – Install GA4 on a Live Site (21:06)
Understand Reporting Options, Lifecycle Collections (8:52)
Hands on Demo – Exploring reports (7:25)
Hands on Demo – Set up GA4 Custom Events (5:00)
Hands on Demo – Conversions, Audiences, DebugView (7:20)
Hands on Demo – Advertising (6:42)
Hands on Demo – Explorations/Insights (2:46)
Hands on Demo – Lifecycle and Users (4:48)
Google Big Query Connections (3:25)
Demo – BigQuery Data Integrations (6:45)
Google Ads (1:15)
Demo – Google Ads (1:53)
Google Signals (4:52)
Demo – Google Signals (7:12)
Certification Options (1:14)
Segment Summary (2:46)
Review Questions (2:35)
Resources (0:56)
Course Closeout (0:31)

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