Susie Breuer – Diversifying Your Product Line

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Exploring the Essential Features of “Susie Breuer – Diversifying Your Product Line”

• 32 Video lessons in HD
• 8h 50m of class content
• Exclusive bonus content

Thank you for an excellent class on a key pivot point no matter what industry you are in. One stellar quality of this course is how collaborative, friend focused peer culture and (rather than hostile competition or dysfunction competition environment and psychological atmosphere). The structure suggestions enable creativity and acknowledges different mindsets required in different phases. Susie honors the joy that comes from making and creating. She celebrates the interdependence between all stakeholders and the fun and flow as well as learnings and choices from being a ‘business’. She is pragmatic but high on the inclusiveness of fun and satisfaction. She is interested and interesting: safe, enjoys being a customer as much as teacher and expressions of creative generation for herself. You can be caught up in the delight of her view of the world if you have become jaded or burnout. This brings perspective and empowerment to your desire and goals.
Melissa

LESSONS (32)
DAY 1

• Product, Market Analysis And Fundamentals
• Overview, Tools, & Credibility
• Concepts And Inspiration
• Your Time And Action Assumptions
• Who’s Your Competition?
• Define Your New Product
• What’s Your Unfair Advantage?
• Collection Planning
• Building A Collection Pyramid
• Understand Your Price Variables
• Build A Price Structure
• Create Your Collection Plan
• What Is A Concept?
• Where To Find Inspiration?
• Color & Fabric
• Build A Concept Board
• What Is A Time & Action Plan?
• Understanding Timelines
• Create A Time & Action Plan

DAY 2

• Manufacturing
• Raw Materials
• Communication And Information Flow
• Growing And Managing The Line
• Understand Key Terminology
• How To Find Suppliers
• How To Document The Process
• How To Build Relationships
• How To Maintain Respectful Communication
• How To Build A Cohesive Line
• How To Manage Your Timeline
• How To Test The Market
• Sustain The Plan

CLASS DESCRIPTION
Expand Your Business The Smart Way.

Once you’ve established your business with a single, successful product, imagining what else to sell can be daunting. You don’t want to end up with a disjointed collection of products, but you do want it to be fresh and exciting for existing customers. In Diversifying Your Product Line, you’ll learn the art and science of expanding your offerings and growing your business.

Susie Breuer is the author of Blue is the New Black: The 10 Step Guide to Developing and Producing a Fashion Collection and in this class she’ll help you generate ideas and make smart decisions about expanding your apparel and/or accessories business. You’ll learn how to:

• Research the market to understand both price and your customers.
• Build a concept and action plan for starting out
• Manage multiple product lines
• Source raw materials and manufacturers

You’ll learn how to accurately assess a product’s viability before you waste time and money developing it. Susie will also teach you how to develop a consistent, logical pricing strategy you can use again and again.

Susie makes the complex process of developing a financially solvent product and production plan easy. You’ll get expert-level insights into all aspects of developing a new product and walk away confident that you know everything you need to know to expand your business.

SUSIE BREUER
As an industry expert in product development and production, Susie Breuer is highly motivated and focused on delivering the best product for her clients.With over 25 years in the business and a leaning towards start ups, and new division builds,

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