*** Proof of Product ***
Exploring the Essential Features of “The Branding Shoot Method – Sandra Chau”
Internationally-renowned Stylist and Creative Director Sandra Chau pulls back the curtain on her signature visual brand storytelling method
Finally, create a brand that sells with consistent, elevated visuals
…the kind that give you the confidence to command your dream price, pursue new opportunities, and share your Instagram handle (because you’re finally proud of the way your brand looks!).
As a business owner, you took your brand from a pipe dream to a full-fledged reality (something you should be seriously proud of)
It’s been a labour of love, and you’ve poured your heart and soul into creating one-of-a-kind, impactful products or services.
But lately, it feels like you’ve hit a roadblock.
And you come face to face with it every time…
…you open Instagram to post but end up spending an hour scrolling through your camera roll struggling to find a single on-brand image to share
…your friend asks you to share the link to your shop and you mumble something about it “not really being ready” (even though it’s been live for three years)
…you offboard a client and know you should reach out to new leads, but feel a looming sense of dread that they’ll take one glance at your Instagram account and think “she’s not legit”
…you get the itch to increase your prices but know deep down that, with the way your brand looks right now, your dream clients and customers won’t see the value.
You know you need to be your business’ number one cheerleader.
But if you can’t shout about your brand from the rooftops, how are they going to know about it?
Truth is, this ^ has taken up a LOT of space in your mind lately
So you know the missing link between where you are right now and actually getting the right people to notice you is having on-brand images to use.
…and not just any images.
The consistent, elevated, eye-catching type images — the ones that do the selling for you.
That would be fine and all… if you had $10,000+ to spend on a team of experts to create it all for you…
…or an artistic eye to bring it to life on your own.
But, like most solo business owners, your budget is capped…
…and your speciality lies in creating valuable products or services for your dream clients, not curating images like the creative director of a well-oiled production team.
So naturally, you’ve got a LOT of questions.
- How do I take show-stopping images that make my brand stand out from the crowd?
- How do I tell a story and evoke emotion with my visuals so they connect with my dream clients and customers?
- How do I curate killer props so I always have something on hand to use? And how do I create different looks using the same props?
- What brand colours should I use and how do I bring them into my shoot?
- How do I take photos that look natural and not forced?
- How do I get a ton of meaningful images out of a shoot so I can stretch my brand images months into the future?
- How do I get images of more than just myself?
And once you’ve finally created those images (that’s if you get ones you’re actually proud of), you’ve got even more questions…
- How do I decide if a photo makes the cut?
- How do I pull it all together to create a unique, cohesive brand that makes people want to buy?
- How do I know which images to share on social media and on my website so they stop the right clients and customers in their scroll?
- How do I strategically use my photos to communicate the value of my products so I can sell out my collections and gain trust with retailers?
- How do I plan for the next shoot so that the photos are different and new but still true to my brand?
Let alone THIS big, glaring question…
Where do I even start?!
^ I can assure you, you’re not the only one asking this. 😉
From where you stand right now, you can see two ways out of this dilemma…
Option 1: The Do-It-Yourself Approach
(Which, if you’re being really honest, you may have gone down this route before!)
This looks like…
- Spending a day, or two… or every working hour… scrolling TikTok, diving deep down the YouTube black hole, and searching hashtags on Instagram, trying to find some magic photography, branding, and styling advice you can swipe. But, inevitably, feeling pulled in 100 different directions because of ALL the competing information
- Scouring Pinterest and Instagram for inspiration and trying to dissect how a brand’s images have been made so you can recreate them for yourself … a copy-and-paste approach that will ultimately leave you blending in with everyone else
- Enroling in short marketing or photography courses (after all, you’re a self-confessed online course junkie!) which help sharpen your skills, but leave you feeling completely lost and overwhelmed about how everything actually fits together
- Enlisting a design-savvy friend to help you with the “branding” side of things, but quickly learning that a stand-out brand demands SO much more than a pretty logo… (there’s still that problem of creating a cohesive visual brand identity!)
- Trying to take your own photos but struggling to find the right lighting, knowing what props to include, or how to achieve consistency across your visuals
- Or giving up on the whole unique photo thing altogether and resorting to scouring stock photo libraries for images that match your brand vibe… but realising they’re way too generic and won’t communicate the value of YOUR products or services
You see, you could take this approach and do it ALL on your own — but that would be a HUGE amount of work.
And despite the hours, days, ahem, weeks you’d spend doing all of this stuff, taking the DIY route would ultimately leave you with a mish-mash of a brand that is anything but consistent or elevated.
So there’s this other approach you could take…
Option 2: The Outsource-Everything Approach
(While you may not have done this one in its entirety, I’m sure it’s crossed your mind!)
This looks like…
Paying professionals to do it all for you. We’re talking…
- A brand strategist and stylist to plan out your shoot and make sure it will actually tell your brand story: $5k+
- Models: $1k+
- A hairstylist and makeup artist to get your models (or you) camera ready (or even just a Sephora run): $500+
- A photographer to bring your brief to life and get all of the shots that will engage your ideal customers or clients… plus edit the photos for you: $3k+
- A social media manager to plan out what to post and when (and schedule your content so it’s ready to go): $1k+
- A content writer to curate conversion-worthy captions: $500+
- Studio/venue hire: $1k+
- Props/rentals: $100-$1k+
- Not to mention any extras (florals, new clothes, the list goes on!): $2k+
This will take your hands off the nitty gritty and it may be slightly quicker than the Do-It-Yourself Approach (although you’d still have to fit in around the timeline of the service providers you choose), but it WILL cost you a pretty penny…
…we’re talking upwards of $10,000.
Multiply that by the number of times you want to repeat the process for new images each year and you’ll land at your annual grand total.
So you could choose either of these options…
…but are they really going to be the quickest and most budget-friendly way to reach your goal of having consistent, elevated images that capture the attention of your ideal customers or clients?
What if there was a third option?
One you couldn’t find on Google…
An uncomplicated method that allows you to do all of THIS ^ even if you’re not a pro stylist or photographer (and without forking out the tens of thousands it would cost to hire experts to do it for you!)
Psst: There is.
Introducing
the Branding Shoot Method®
Your A-to-Z blueprint for capturing the attention of the right clients and customers with consistent, elevated visuals — all in a 5-module, self-paced course, complete with styling video demonstrations, bite-sized lessons, templates and worksheets.
This is my signature method that’s been put to the test by hundreds of creatives worldwide who’ve gone on to book their highest-paying clients, sell out their product collections, land magazine features, and collaborate with luxury brands (Dior and YSL ring a bell?)
Now, I’m handing over everything I’ve used to help them get there… to you.
Here’s the thing…
If you’ve tried your best to create brand visuals but still have that “I’ve got NO idea what I’m doing” sinking feeling in the pit of your stomach and just wish an expert could tell you EXACTLY what to do…
Or…
If you feel fairly good about your brand but keep missing out on dream clients and customers and know you could flip this script if you just had the tools to make your brand that little bit more elevated.
You need an uncomplicated, step-by-step system.
One that draws on the exact method I’ve developed over 10+ years’ experience directing and styling campaigns for tons of luxury brands all over the world – brands like Plann, Naked Lab, SOL Loungewear, Tea Nomad, and Mishku Studio.
“Sandra’s impeccable styling and work ethic make her a leader in the industry. Her biggest gift is her ability to dive into her clients’ vision and dreams and bring them each to life. Truly, a talent. I adore everything she does!”
DARCY BENINCOSA, PHOTOGRAPHER
“Sandra has a beautiful eye for design and styling. Her thoughtful design process is evident in her styling, resulting in unique designs and effortless execution.”
GINNY AU, STYLIST
Preview the refreshed curriculum for 2023
Chapter 1: Clarify Your Visual Brand
Curate a clear brand identity that has “you” written all over it — so you can become instantly recognisable by your ideal clients and customers even as you share new content or projects over time. This sets the foundation for ultimately having those elevated, consistent images your brand deserves.
- Discover how to unlock your brand voice, aesthetic, and unique story, so you can translate them into compelling visuals that connect and convert
- Learn how to define your ideal client and understand the essentials of creating show-stopping imagery that attracts them
Chapter 2: Styling 101
This is the secret sauce inside the Branding Shoot Method™ — how to compose jaw-dropping images that instantly elevate your brand. When you learn how to style using my signature process, you’ll be able to draw on this new skill set time and time again to execute on a brand photoshoot and add tons of show-stopping visuals to your image bank.
- Learn my exact process for styling beautiful still life imagery by using the principles of composition and mood
- Get 7 Secrets to Curating a Kick-Ass Styling Kit… including how to get the most bang for your buck as you create your kit, so you don’t blow your budget
- Discover how to get the most visual content out of your still life set up, so you can make your images work for Instagram, online magazines, and more
- Watch the Over-My-Shoulder Styling Tutorials where I take you behind-the-scenes of two branding shoot case studies: an inspiration wall shoot I did for a calligrapher and a how to style a corner of your office shoot — you’ll see me in action choosing the hero for an image, thinking about surfaces, adding texture, and more
Chapter 3: Create Your Game-Changing Branding Shoot
Discover my proven process for curating a game-changing branding shoot that results in an image bank of hundreds of show-stopping images that elevate your brand. Whether you’re styling your work in your own home or studio or bringing together a shoot to add content to your portfolio, my promise is that you’ll never feel like a photoshoot was a wasted investment ever again.
- Go behind-the-scenes on several of my shoots to gain insight into my thought process behind creating the images, so you can plan for yours
- Learn how to create a wide range of evergreen imagery from the one branding shoot, so you can use your photos strategically years down the track on your website, on social media, and in other brand materials
- Swipe two detailed Sample Brand Shoot Shot Lists from real-life client projects, so you can prepare for your own shoot with ease
- Learn how to maintain a sense of control throughout the day. Plus, learn the secret tip for capturing on-brand images on the day of your shoot simply by using your phone camera
Chapter 4: Create Your Game-Changing Branding Shoot
Step into the shoes of a creative director, so you can curate, style, and execute your branding shoot (and future shoots) with ease. This allows you to take control of telling your story through your images, because no-one knows your brand better than you.
- Discover how to create and design a compelling concept for your branding shoot… including my step-by-step process for curating a mood board that clearly communicates your vision
- Get the 3 crucial steps for bringing together your creative team to execute your game-changing branding shoot… and how to manage your team in the most organised and efficient way — do NOT schedule another brand photo shoot before watching these lessons
- Swipe my Collaboration Ask Email Template — this is how I’ve built lasting relationships (and gotten more bang for my buck) with partners on a shoot
- Learn how to create a day-of schedule, so you can clearly communicate hour-by-hour expectations. Plus, get access to my Day-Of-Shoot Runsheet Template to ensure everything goes smoothly.
Chapter 5: Create a Brand that Sells
If you want to make sure you present your brand consistently across social media and your website, this Chapter is the answer. You will learn how to strategically use the elevated visuals you have created to communicate your value to clients and customers again and again.
- How to pull your visuals together to ultimately build know, like, and trust so that your brand does the selling for you
- Get my secret to strategically choosing the perfect images from your shoot (and how to cull the photos you don’t need)
- Discover how to use your images to transform your Instagram feed into a virtual billboard that compels dream clients and customers to say “yes” (this allows you to post intentionally instead of on the fly)
- Learn 5 easy tweaks to giving your website a facelift using your new images, so visitors know they’re a perfect fit from the moment they land on your home page
- Swipe the exact approach I teach my clients to get their shoots published (this dramatically increases eyeballs on your brand!)
- Learn how to strategically use your visuals on Pinterest to reach more of the right people (and how your Pinterest account can grow your Instagram following!)
- Get an insider tutorial from renowned Graphic Designer Mishku Studio on how to easily create impactful graphics and brand collateral using Canva
Some of our student wins. . .
“Gurlll. I’m just at the introduction, and I’ve already got some amazing nuggets of information from you. I can tell you put a lot of effort into this. Going to binge it like a hot Netflix show.”
Renee, Graphic Designer
After guiding hundreds of students through this program over the last 5 years, I know exactly what holds people back and what helps them take serious action
So I’ve curated an exclusive suite of bonuses to fast-track your journey to creating a brand that sells
Brand Shoot Case Study Series
Come behind the scenes with me on 10+ brand shoots, as I take you through the exact method I personally use to create elevated imagery for all kinds of brands
I’ll walk you through shoots for product-based businesses like clothing, swimwear, jewellery, handmade products, artists and homewares, and service-based businesses like business coaching, online education, graphic designer, florists, and more!
- See my step-by-step process in action as I take you through the brief, design, and coordination of a shoot, right through to how it translates into imagery
- Discover how I create 100+ usable, evergreen images from a single shoot, and glean styling tips and techniques for how you can maximise your own shoot
Expert Interview Collection
Glean tips and tricks from some of the best women in biz in virtual-wine-date-style interviews. I’ve carefully curated a selection for you, including:
– ASHLYN CARTER, COPYWRITER: A deep-dive into the art and science of crafting copy that converts (ahem, the WORDS that come alongside those new beautiful images)
– HALCYON HIVE, PINTEREST STRATEGIST: A how-to on starting a Pinterest strategy that fills your boards with images that drive traffic to your website
– MISHKU STUDIO, GRAPHIC DESIGNER: A crash course in how to create a strong brand that allows you to command your dream price and convert more sales
– KATIE O. SELVIDGE, PUBLISHER OF COTTAGE HILL MAGAZINE: A conversation about authenticity on Instagram and her refined outlook on the platform
… and more!
SEE WHAT OUR BSM ALUM HAVE TO SAY:
“BSM is hands down one of the best investments I’ve made since starting my business. In just 3 months, I’ve booked 3 wedding clients with my IDEAL clients. whenever I’m thinking about creating images, I refer back to the visual strategy principles I learnt from Sandra and always pull out her templates – INVALUABLE!”
HA, FLORIST
“The images from my launch that I created after BSM generated over $1000 in sales in the first week and continue to sell! BSM is one of the best decisions I could have made for the business! It not only really helped to elevate the brand but the community that Sandra built has been invaluable.”
CINDY, JEWELLERY DESIGNER
“After completing BSM, I created and released three branded images on my Instagram feed and booked a client at my highest package! That means just three images paid for my BSM investment — twice! It was the best return on investment! I have clients now!
RENEE, GRAPHIC DESIGNER
It worked for them, will it work for me?
If you’re a shop owner who wants to sell out your collections or get more retailers to carry your line, you need the Branding Shoot Method®.
If you’re a service provider who wants visuals that allow your ideal clients to instantly see your value, you need the Branding Shoot Method®.
If you’re a photographer who wants to strategically elevate your portfolio so you can book more dream clients or raise your prices, you need the Branding Shoot Method®.
So, yes, if you are an online business owner in any way, shape or form, and you want to finally feel proud of the way your brand looks so you can open the doors to wildly more opportunities, you need the Branding Shoot Method
Say “yes” to the Branding Shoot Method
Together, let’s pack your future with an endless bank of elevated, consistent visuals that convert.
Now, I typically charge $5,000+ to work 1:1 with brands like Plann, Naked Lab, SOL Loungewear, Tea Nomad, Rhapsody in Gold and Mishku Studio (to name a few) to craft imagery that helps them get booked and sell out their collections. But I know it’s not practical to hire “me” every time you need photos for your brand.
That’s why I’ve made the Branding Shoot Method® ready for you to access today for less than the price of that iPhone that’s on your desk.
What would getting contacted by the likes of Dior mean to you, my creative friend?
That’s EXACTLY what happened to Azalea, a calligrapher & designer. After using the Branding Shoot Method® to create a bank of consistent images that elevated her brand, she got noticed by Dior (yes, the Dior) when they were searching for a calligrapher to create their event invites.
And if that wasn’t life-changing enough, she’s gone on to have some more jaw-drop moments…
“Before BSM, I didn’t have any specific style and I was never satisfied with my pictures. After BSM, I saw an 80% increase in enquiries and an increase in following in just a few months. I booked out my first calligraphy workshop and now have a regular on site calligraphing job with 2 major luxury brands, one of which was on my dream client list when I first started my business!”
Azalea, Azalea Calligraphy & Design
You too can increase your enquiries and book high-end clients.
And while Dior may not be front and centre on your vision board, I bet you’ve got your own list of “instant YES!” clients or customers in mind.
Question is: How many more dream clients or customers do you think would say “yes!” to you if you finally had elevated visuals that communicated the value of your brand?
A whole lot more than ever before?
Truth is, creating show-stopping visuals with the Branding Shoot Method® will not only open up the doors to more of the right clients and customers, it will also allow you to enjoy incredible outcomes like these…
…adding an extra digit or zero to your product or service price, confident that no one’s batting an eye at it, because your work and product finally communicates the value you want to charge
…pivoting to that new area of work you love and KNOW you’re amazing at, because you now have the visual proof to back it up
…having confidence in your brand and finally not wanting to go hide in a corner when people ask you for your biz details because you’re no longer embarrassed about the way your brand looks
…booking out your calendar for the entire year and finally having the freedom to travel, be present with your kids, and do whatever your heart desires
…saying no to projects that don’t align with you because you no longer need to take on anything and everything that comes your way just to get cash
Would any of the above benefits change the business game for you?
I think yes.
It sure did for these BSM alums. . .
“If you are an entrepreneur looking to excel in your brand imagery, this is THE course for you. BSM is one of the best investments I made for my business. It gave me clarity, direction and confidence. I have observed and felt growth. The photoshoots I have done have brought me several new high-paying clients, unique collaborations, and two major magazine publications.”
POOJA, WOOD AND CERAMIC ARTIST
“I booked an onsite brand activation job for YSL! I also got a job with Aesop! They found me on Instagram and really liked my style! These opportunities were only possible because BSM taught me how to shoot images for my brand and create a cohesive aesthetic for my website and social media.”
MICHELLE, CALLIGRAPHER
“BSM is hands down the best online course I’ve ever purchased. While other courses left me thinking, “Did I just get duped?”, Sandra’s course left me thinking, “Did I just win the lottery?! The knowledge I’ve gained from BSM has changed the way I approach my work.”
RENEE, GRAPHIC DESIGNER
It all comes down to this very moment
You could keep doing what you’re already doing:
- Opening Instagram to post but ending up spending an hour scrolling through your camera roll because you can’t find a single on-brand image to share
- Shying away from sharing the link to your shop because “it’s not quite ready yet” when in actual fact it’s been live for three years and you’re just embarrassed about how your products look
- Knowing you should be reaching out to new clients but stopping yourself before you press “send” because you have a looming sense of dread that they’ll take one glance at your Instagram account and think “she’s not legit”
- Toying with the idea of increasing your prices but deciding against it because you know one glance at your brand won’t exactly stop your discerning dream clients and customers dead in their tracks
You could keep doing all of this. But it isn’t really getting you any closer to your sales goals, is it?
Or?
- You could remove the overwhelm and confusion for good and simply join us in the Branding Shoot Method™, which will allow you to…
- Create consistent, elevated visuals that communicate a cohesive brand story (even if you’re not a photographer!)
- Have a bank of hundreds of beautifully styled images (and know how to create more when you need them
- Develop a brand that people can’t help but come back to again and again (and rave about to their friends!)
- Attract and convert new, paying dream clients or sell out your product collections
- Have the confidence to command your dream price point because your brand finally looks the part
You’ve already read the success stories of dozens of creative business owners who’ve traded trying to do it on their own for a step-by-step proven system — and it’s worked out pretty well for them (I don’t need to remind you of that).
It’s time to get your dream clients and customers to notice you
It’s time for them to recognise your value.
How? With consistent, elevated visuals, of course.
And with an internationally-renowned stylist and creative director by your side? You’ll be unstoppable.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
