The FOCUS Framework Videos + Electronic Workbooks – Justin Wilcox

*** Proof of Product ***

Exploring the Essential Features of “The FOCUS Framework Videos + Electronic Workbooks – Justin Wilcox”

Finding Product-Market Fit is overwhelming.
The FOCUS Framework changes that.

Learn How to take your Next Step
Every exercise has a step-by-step video.

• 42 Videos
  12+ Hours
• Workshop Content
  Same exercises I teach at accelerators

Founders Love FOCUS
“Hand’s down the best resource I’ve seen on Lean Startup.”
Mark Horoszowski, Lean Startup Conference Speaker

Table of Contents
Every step you need to find Product-Market Fit.

Workbook 1: Finding Early Adopters

1. Declaring Victory 1
2. Idea Generation 9
3. Customer Storming and Role-izing 14
4. Who are your Early Adopters 19
5. SCALE your Segments 28
6. 50 ways to talk to 5 People 35
7. Interview Channel Costing 45
8. How to Ask for Interview 51
9. What to Ask 59
10. Interviewing Like a Pro 69
11. 5 Interview Checkpoint 78
12. You’ve Found your Early Adopters When…85

Workbook 2: Offer Testing

1. What is Offer Testing? 1
2. Interview Analysis 3
3. Problem Synthesis 8
4. Solution Ideation 13
5. Offer Design 25
6. Path to Victory 33
7. Offer Experiment Design 46
8. Success Metric Stoplight 53
9. Failure Protocol 58
10. You’ve Validated your Offer When…66

Workbook 3: Currency Testing

1. What is Currency Testing 1
2. Currency Ladder 6
3. Currency Calculator 18
4. Currency Experiment Design 27
5. Increasing your Conversion Rate with A/B Testing 35
6. Increasing your Conversion Rate with Solution… 43
7. How to Pre-Sell Anything 54
8. Science of Pricing 62
9. How to Test your Price 70
10. You’ve Validated your Currency When…78

Workbook 4: Utility Testing

1. Utility Testing vs MVP 1
2. What Features Should you Utility Test? 6
3. How to Build a Utility Test 14
4. Utility Testing Metrics 24
5. Utility Testing Design 36
6. Increasing Customer LifeTime Value 40
7. Increasing your Viral Coefficient 51
8. You’ve Validated your Utility When…62

Workbook 5: Scaling

1. Scaling to Victory 1
2. Building your Dev Team 6
3. Scaling your Solution 22
4. Scaling your Channels 26
5. Scaling your Segments 30
6. You’re Finished Scaling When… 33

Do you Teach Entrepreneurship?
We’ve built a special curriculum version of FOCUS to help professors teach students:

• Idea generation
• Problem validation
• Customer interviewing

The Team

•  Harshit Sekhon
  Product strategist / project manager nurturing PlanMyMeal.co, motorcycle rider, aspiring bodybuilder.
•  Will Smith
  Founder with a passion for all things early stage, particularly finding product-market fit and making that first sale.
•  Kevin Miller
  Growth marketer with an expertise in paid acquisition, SEO & Email Marketing
•  Liz Angoff, PhD
  Educational Psychologist and Editor
•  Justin Wilcox
  Author, Advisor and Founder of Customer Development Labs

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/