Tommy Martin – Maximize Your Message: Using Social Media to Influence Pediatric Health Care

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Exploring the Essential Features of “Tommy Martin – Maximize Your Message: Using Social Media to Influence Pediatric Health Care”

Speaker: Tommy Martin, MD

Duration: 1 Hour

Format: Audio and Video

Copyright: Jul 13, 2023 

Media Type: Digital Seminar

Description

Parents use social media for information about specific health concerns both before and after a diagnosis for their child. They seek out extensive information, always looking for answers, shared experiences, and social support. But we all know that much of the information on social media is misinformation! As a pediatric clinician, you can stop misinformation and ensure patients and families have accurate and evidence-based information to help them make decisions. In this session you will learn to harness the opportunities to influence pediatric health care in a positive way!

Speaker

Tommy Martin, MD

 
Tommy Martin, MD, is an internal medicine/pediatric specialist in Plymouth, Massachusetts and is affiliated with Beth Israel Deaconess Hospital-Plymouth and Boston Children’s Hospital. He received his medical degree from St. George’s University School of Medicine and has been in practice for 10 years. Better known as @drtommymartin, he is active on TikTok, Instagram and YouTube.

Speaker Disclosures:
Financial: Dr. Tommy Martin has employment relationships with Beth Israel Deaconess Medical Center and Boston Children’s Hospital. He receives a speaking honorarium and recording royalties from PESI, Inc. He has no relevant financial relationships with ineligible organizations.
Non-financial: Dr. Tommy Martin is a member of the American College of Physicians, the American Academy of Pediatrics, the National Med-Peds Residents Associations, and the Association for Healthcare Social Media.

Objectives

1. Identify the different social media platforms used to share health information.
2. Determine you Why and What for a social presence.
3. Describe a SMART approach to share authentic and transparent information on social media.

Outline

Why is It Important? 

• Stop Misinformation 
• Connect  
• Call to Create Content 

What is your What and What Factor? 

• What does your why look like in content form = what?  
• What sets you apart from other people?  

How to Implement 

• Just get Started  
• Be SMART  
• Remember Your Why  

How Can You Apply in the Real World 

• View time is everything! MUST HAVE A GREAT HOOK    
• Engage with Followers 
• Find Your Niche 
• Follow Trends 
• Always go Back to Your WHY 
• Spread Love, Positivity, and Provide Value

Target Audience

• Nurses
• NPs
• APRNs
• Physician Assistants
• Physicians

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