*** Proof of Product ***
Exploring the Essential Features of “Zak Slayback – Cold Email Master”
What You’ll Learn
How to Write Outstanding Subject Lines
You’ll learn how to write and test subject lines that make you emails stand apart from the noise and make busy, important people open them.
Exactly How to Structure Your Email
You’ll learn exactly how to structure your email. We’ll step into the mind of a busy person and counter any objections or questions before they come up.
You’ll walk away with a checklist that you can use on every email you write.
Exactly How to Clearly Ask for What You Want
You can write an email that gets opened and read, but if you don’t clearly ask for the right thing, you won’t get a reply.
You’ll learn several tested “reply triggers” that are clear, compelling, and easy to reply to. You can use these in almost every cold email.
What to Do if the Conversation Goes Dead
You’ll learn how to follow up if you don’t get a reply the first time and you’ll learn how to follow up if you do get a reply but then the conversation goes dead.
You’ll walk away with a clear flow chart of which next steps you should take.
“Zak’s methods just flat-out WORK.”
Before listening to Zak’s advice, the only way I gathered new business was through referrals. I would send long winded emails hoping to cut down on email exchanges later on. However, I would never receive any replies. Now I have a solid and effective outbound process that can turn cold emails into new clients.
Zak’s methods just flat-out WORK.
Declan Wilson, Business Owner
Your advice on cold emails has been especially valuable in my career, and has helped me get in front of the right people. I’ve used your email advice to reach out to several CEOs and CFOs of businesses in the area, and I’ve been pleasantly surprised by the response rate.
Michael T., Private Equity Executive
I’ve shared your email systems with one of the young men I mentor and he used it to reach out to professionals in the community (including a Harvard professor) and has seen good results. This is a low-income kid that was passionate about being successful and the fact that he was able to get a response from busy people encouraged him to develop his skills further. We are now in the planning phase of developing a web series focusing on financial literacy that he will share with his community.
Alexander F., Wealth Advisor
Zak’s email system took me from unanswered emails to a bunch of meetings and opportunities with prominent industry connections (I work in film in LA)- many of whom have since become valuable mentors. I’ve used these emails countless times, and they’re among my most invaluable tools!
Grace Mumm, Young Professional
A few weeks ago you ripped one of my cold email to shreds and transformed it into something simple to read and more importantly, easy to respond back to with one hand. I’ve seen a lot of good results. This led to more appointments which has in turn lead to more closes. You can mark me down as CLOSED WON for purchasing your email course.
Yale Reardon, Sales Exec
I got in touch with some very busy high profile people that are now a part of my team by using your email system.
No doubt your scripts and content on sending effective emails contributed to that.
When I think “how do I write this email” I think ‘Zak Slayback’ already.
Kylon Gienger, Business Owner
Zak is a legend! I’m two weeks into an initial project with a dream client [I landed using his cold email techniques] and they are loving my work.
DJ Podgorny, Business Owner
Don’t Struggle for Years Learning this Professional Superpower
For years, I learned first-hand how to write amazing emails that get replies from VIPs and busy people. I learned firsthand from successful fundraisers, business owners, founders, and writers how they get busy people to reply to them. Because of that, I landed my dream job, got to meet my role models, and feel confident about reaching out to pretty much anybody I need to talk to.
I distilled everything I learned into this course so that you don’t have to spend years rifling through email scripts, books, and personal experience like I did.
You can get replies, open new doors, and feel confident about emailing anybody. Whether you’re hunting for a job, working in sales, or run your own business, you can learn a tested system in this course that you can turn to time and time again.
My students have used these strategies and systems to successfully email and get replies from:
- CEOs
- Executive Vice Presidents
- Hiring managers
- Publishing editorsÂ
- Top-tier investors
- Best-selling authors
- And other very busy, important people.
“Zak could sell the course at $5,000 and it’d STILL be more than worth it.”
I consider Cold Email Master a game-changer course. Why? Well, because unlike so many other cold email courses, Zak teaches you how to think like your PROSPECT… and not as a marketer. It’s this simple mindset shift that frames everything else Zak reveals in the course.
I’ve used the principles inside to land multiple clients… including a client that ended up being worth $11,500 over the course of the year. For this reason, Zak could sell the course at $5,000 and it’d STILL be more than worth it.
TLDR: Don’t be a dingus. If you wanna hear back from more of your dream clients, then get Cold Email Master.
Jerrod Harlan, Marketing Professional & Freelancer
The Goods:
Welcome to Cold Email Master
Welcome to Cold Email Master. In this module, we’ll look at what you’ll learn in this course and what you can expect to take away going forward.
Module 1: Great Cold Emails Are Not Spammy
In this module, we’ll look at what makes an email a great cold email instead of a terrible spammy email.
You’ll learn about the psychology of very busy people and how they think about new emails in their inbox. By putting yourself in their shoes, you’ll learn how to write an email that’s clear, compelling, and easy to reply to.
Finally, you’ll learn how to address each of the core email questions in turn, so you’ll leave the course with a clear checklist you can follow when writing a new cold email.
- 1. The Psychology of Very Busy People14 mins
- 2. How to Write Subject Lines that Get Emails Opened12 mins
- 3. How to Introduce Yourself12 mins
- 4. How to Communicate What You Want19 mins
- 5. How to Prove They Should Reply to You18 mins
- 6. How to Make an Ask They’ll Reply To15 mins
- BONUS – Walkthrough of a Great Cold Email7 mins
- BONUS – Walkthrough of a Bad (Spammy) Email6 mins
- Should I sound robotic?
- Module 1: Great Cold Emails Are Not Spammy: Quiz
- BONUS: Interview with Reach Out Author Molly Beck14 mins
- BONUS: Tools & Resources
Module 2: How to Convey Your Value Proposition
Your cold email should not simply not look like spam, but it should also offer enough value to the recipient that they feel compelled to reply. In this module, we look at some of the strategies you can use to convey your value proposition in your email clearly.
- 1. How to Make Them WANT to Reply16 mins
- 2. How to Use References, Referrals, and Introductions13 mins
- 3. How to Make the RIGHT Ask at the RIGHT Time16 mins
- Module 2: How to Convey Your Value Proposition: Quiz
- BONUS: Incentive Mapping Workbook
Module 3: How to Send Follow Ups
You need more than just a reply, you need a commitment.
In this module, we look at how to tastefully send follow ups that make your recipient want to reply to you and commit to your initial ask.
We look at both how to follow up when you don’t get a reply (and how to troubleshoot your initial email to learn for the future) and how to follow up when you get the initial reply but then get radio silence.
- 1. What to Do When You DON’T Get a Reply20 mins
- 2. What to Do When You DO Get a Reply10 mins
Module 4: Putting it All Together
- Let’s walk through a check-list of how you can write a fantastic cold email, how you can follow up, and how you can grow your network.
- Your Email Checklist11 mins
- BONUS: Increase Deliverability
- BONUS: Student Success: Customer Discovery/Pilots Cold Emails16 mins
- BONUS: What You’re Doing that Will Kill Your Chances of Getting a Reply18 mins
- BONUS: Live Writeup: Networking w/ a CEO17 mins
- BONUS: Live Writeup: Updating People on Life-Changes14 mins
- BONUS: Live Writeup: How to do a Business Development Introduction11 mins
- BONUS: Live Writeup: Follow Up Emails for Biz Dev Meetings & Networking7 mins
- BONUS: Live Writeup: Emails for Networking with Potential Mentors17 mins
- BONUS: Outreach via Social Media DMs
- BONUS: Email Script for Getting a Job Interview99.8 KB
- BONUS: Email Script for Getting Feedback on Content or Art89.7 KB
- BONUS: Email Script for an Introduction93.1 KB
- BONUS: Email Script for Feedback on Book or Business94.3 KB
- BONUS: Email Script for Landing a Guest Post on a Blog90.6 KB
- BONUS: Email Script for Requesting Multiple Intros96.8 KB
- BONUS: Email Script for Pitching a Big Outlet to Publish You92.8 KB
- BONUS: Email Script for Interviewing a Very Busy Person for a Podcast92.4 KB
- BONUS: How to Get Hired in Even Bad Market Conditions147 KB
Immediate Results
To be honest, the marketplace seems oversaturated right now with coaches and people who are looking to give professional advice/mentorship. More importantly, the market seems oversaturated with under-qualified, or flat-out unqualified, people looking to enter this space. I never really doubted Zak’s abilities, but given how hit or miss these services can be, I approached this with a little bit of hesitation and skepticism. Right away my team and I started seeing getting replies on our cold emails and fundraising efforts. Zak’s email system totally outperformed my expectations. He demonstrated that he is the real deal when it comes to this stuff. My team and I all came away from the experience feeling like we had learned a lot, and that it would significantly aid us in our work.
David Clement, Nonprofit Fundraising Executive
Your Instructor
I help people build careers they love by helping them learn skills that set them apart. I’ve worked one-on-one with business owners, sales executives, young professionals, and startup founders.
I’m also the author of the career planning book, How to Get Ahead (2019, McGraw-Hill).
I’ve used the techniques from this course to build my own career, too, and currently support young founders at a venture capital firm.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
