Aaron Young – Mastering Google Ads 2025

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Exploring the Essential Features of “Aaron Young – Mastering Google Ads 2025”

Google Ads used to be simple…

You could add some keywords, write some ad copy and then just wait for sales to roll in.

Those days are now gone, long gone. 

This is because the way people are searching is changing FAST with Google Search incorporating conversational AI search into everyday searches.

The way that you approach & use Google Ads needs change!

While the strategies needed for success with Google Ads have changed the core foundations of:

• Targeting the right keywords
• With the right ads
• And then sending them to a high converting landing page 

Is still (and will always be) how you have sustained success with Google Ads.

Unfortunately, too many people have gotten lost in all of the changes and that is why you will see different strategies from different people. 

The problem is that many of these strategies are untested, so in reality they are just theories not strategies. 

Trust me I get it, trying to piece together a strategy that works from other people’s random videos and blog posts is confusing and the results for your business are underwhelming.

This is why I have put together a single trusted source that you can use, a step-by-step process to follow for creating and optimising profitable Google Ads campaigns.

One that is built upon core principles that work, NOT “hacks” and short term “tricks” from people who are just looking to create a viral post or video.

To put it simply this is the Google Ads course that I wish was available when I started my first Google Ads campaign in 2010 – for my first business.

My new course – Mastering Google Ads – is all of the core strategies that I have learnt from:

• 15 years of managing Google Ads campaigns from small businesses spending $1,000 a month to large multinational brands spending over $750,000 a month on Google Ads
• Over 1,000 individual Google Ads coaching calls with business owners and Google Ads specialists
• Other leading Top 1% Google Ads & digital marketing experts 

Put together in an actionable step by step process so that you can build upon your current knowledge level with Google Ads and apply the extra learnings to your current Google Ads campaigns.

Whether you are brand new to Google Ads and starting your first campaign, or an experienced Google Ads manager who wants to take your skillset and the results you are seeing with Google Ads to the next level – Mastering Google Ads is for you.

What Will You Learn?

Since I started my first Google Ads campaign back in 2010 I have taken note of everything.

What’s worked, and what hasn’t.

This is how Mastering Google Ads gives you a clear framework for creating & optimising profitable Google Ads campaigns for your business or your clients business.

What is Google Ads?

Before you can master Google Ads you need to understand the core mechanics that drive each Google Ads auction.

The Different Types of Google Ads Campaigns

Each different campaign type in Google Ads works differently and needs to be used for different scenarios. When you understand how each campaign works you can then plan your best account structure.

Keyword Research Done Right

The way keywords work has changed dramatically over the past 2 years, so in this lesson I take you through the tested & updated keyword strategies that are working now.

Create Ads that get Clicks & Conversions

Ad Copy in Google Ads is a highly undervalued skill. Learn the 4 core elements that your ads need to get clicks and conversions. 

Landing Pages that Convert

Even perfect Google Ads campaigns don’t convert if you are sending people to poor landing pages. Learn the 5 data driven elements – from over 10,000 user tests – for high converting landing pages. 

Conversion Tracking for Google Ads

Without the right data in Google Ads you cannot make the right optimisations. Learn my step by step process for setting up offline conversions.

Use the Right Campaign at the Right Time

Every campaign in your Google Ads account needs to have a purpose! I show you how & when to use each campaign type. 

Optimise Your Google Ads Campaigns with my S.T.A.B method

Optimising your Google Ads campaigns needs to be systematic, which is why I have created this easy to follow method focussing on the 4 core elements of optimising Google Ads.

Step by Step Optimisation Videos

Learn how to complete every Google Ads optimisation action you need to complete in Google Ads with 23 short & easy to follow videos. 

Learn How to Use Smart Bidding Strategies the Right Way

Adding a Max Conversion or Max Conversion Value strategy to your campaign can be the best or worst decision for your account. Learn how these bidding strategies work so you can use them in the right situations.

Become a True Expert with Mastering Google Ads [ALL ACCESS]

Additional to the 10 modules in Mastering Google Ads with this option you get an extra 3 modules.

Scaling Google Ads Campaigns

Learn the ONLY proven ways that you can profitability scale your Google Ads campaigns.
HINT: there are only 2 ways.

Playbook for Lead Generation

Since 2010 I have used Google Ads to generate high quality leads for 100s of businesses, let me show you my exact process & structures.

Playbook for eCommerce

I have helped start-ups & large brands increase their sales. These are the strategies I use for brands spending $1k – over  $750k p/month

Meet Your Mentor

Hi, my name is Aaron Young and I am a self confessed Google Ads nerd.

I started my first Google Ads campaign back in 2010 for my own business – a villa resort in Bali – and ever since then I have been hooked.

I have managed Google Ads campaigns for small businesses with budgets of less than $1,000 per month all the way up to large multinational companies with budgets of over $750k per month like Suzuki, Omega & Swisse.

In 2022, I started Define Digital Academy with the sole purpose of teaching individual business owners & Google Ads specialists exactly how to get Google Ads to be profitable for any business.

Currently, I:

• Have the largest Google Ads Only Channel on Youtube (over 95k subscribers)
• Have taught over 5,000 people through my courses
• Have Coached over 1,000 people with their Google Ads campaigns
• Still run Google Ads campaigns with individual budgets of over $750k p/month 

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/