Charles Mack – Business Strategy for an Era of Political Change

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Business Strategy for an Era of Political Change
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America’s political party system is dying, Mack says, and it is being replaced by major interest groups that are using their vast grassroots networks and financial resources to take over the parties’ traditional functions. These interests include advocacy organizations for labor, the environment, minorities, and other causes often competitive with business interests. Mack lays out specific actions business organizations need to undertake if they are to compete in the politics and lobbying of the future. He analyzes the factors that will change American society and the business-government relationship over the next quarter-century, and that are bringing about the demise of political parties. Campaign finanace restrictions are only one of these factors, he says, but they may be the final blow to the parties’ last remaining asset, their ability to raise large amounts of money. To affect the outcomes of future elections and legislative issues, corporations and business associations must go beyond merely financing political campaigns. They need to become more deeply involved in grassroots politics and to be more effective in influencing public opinion on issues and candidates. The most important of the specific steps the book recommends is innovative expansion of issue advertising programs to affect voter opinion on issues profoundly affecting business that will be on legislative agendas for decades-among them, international trade, immigration, social security, national savings, and campaign finance. Mack explains the law and practicalities of political activity. He also shows how issues advocacy works to affect current legislation, political campaigns, and long-term issues. He includes model ads and cases to show how various political and legislative tools can be applied. The book concludes with an analysis of the consequences of the tumultuous 2000 elections for tomorrow’s politics and issues. Mack’s book will be useful and important reading for government relations, public affairs, and association executives, and for public policy professionals in the academic community concerned about the future of American politics and its impacts on business and the legislative process.

Subjects
Business & Economics,
General

Table of Contents
Foreword by Gregory S. Casey
Acknowledgments
1. Introduction: The Currents of Change
The Acceleration of Change
The Evolution of American Politics
2. Business and Government in the Global Economy
The Development of Globalization
The Quandary of Globalism versus Parochialism
Parochialism and Regulation
3. The America of 2025
Population Changes
Technology
The Economy
The International Dimension
Political and Social Implications
4. The Future of Business–Government Relations: Three Scenarios of 2025
The Populist Democracy
The Libertarian Democracy
The Competitive Democracy
Implications of the Scenarios
5. Business and the Political Parties
Parties and Political Loyalties
Ideological Polarization
The Party of Business?
The Preconditions for Legislative Success
6. The Decline and Fall of the Political Parties
The Fatal Factors
The Wasting Assets
The Price of Reform
Tomorrow’s Political Powers
7. The Instruments of Politics
Politics and Legislation
Money and Politics
Political Fund-Raising Activities
Active Political Participation Programs
A Model Corporate and Association Program
8. Issue Advocacy
Issue Advocacy in Lobbying
Issue Advocacy as a Political Instrument
Issue Advocacy and the Law
Issue Advocacy by Interest Groups
The Internet as a Political Instrument
9. Long-Term Issue Advocacy Applications
International Trade
National Savings and Capital Formation
Social Security and Immigration
Campaign Finance
Other Issues
10. Conclusion: The Politics of the Future
The Impact on the Parties
The Role of Major Interest Groups
The Business Political Role
What Happens Now?
The Reformers Ride Again
The Strategic Course
Afterword
Selected Readings
Index

Business Strategy for an Era of Political Change 1st Edition is written by Charles S. Mack and published by Praeger. The Digital and eTextbook ISBNs for Business Strategy for an Era of Political Change are 9780313004292, 0313004293. Save up to 80% versus print by going digital with VitalSource.

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