Charles Tichenor – How to Win With Simplicity Control Campaigns

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Exploring the Essential Features of “Charles Tichenor – How to Win With Simplicity Control Campaigns”

How to Win With Simplicity
Control Campaigns

• What is a Control Campaign
  How to setup Facebook to be a Scientific Method testing engine with extreme confidence
• Benefits of a Control Campaign
  Stability, Scalability, Projectable Results, Confidence and Testing Architecture
• Control Ads and Audiences
  High confidence Ads and Audiences, for all parts of the funnel, and how to use them 
• How to Build a Control Campaign
  What Key Elements to use, how to Consolidate, plus Budget and Optimization direction
• When to Use Cost Cap Bidding
  How to use manual bidding properly to deliver Incrementality and stability through difficult times 
• Consolidated Control Campaign
  Why this is the BEST PRACTICE for Facebook, and how to use this to scale results while saving time 
• Optimizing Control Campaigns
  Best Practices for creating stability and scale, and business rules for both the ad and ad set level
• Control Campaign Launch Lifecycle
  How to Start, how to Scale, and how to Simplify your ad account so that you can focus on success not hard work

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