Name: Doug Brien - Sleight of Mouth - NLP
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Exploring the Essential Features of “Doug Brien – Sleight of Mouth – NLP”

Win Every Argument, Conquer Every Negotiation, Close Every Sale, And Eliminate All Objections With The Power of Sleight of Mouth
This Little Known NLP technique has the power to put all of your objection erasers on autopilot. You’ll leave people wondering, “How did he do that?”

What is Sleight of Mouth?
Sleight of Mouth is a persuasion skill, a vehicle for the reframing of beliefs. It is a system of 14 different patterns of response to a stated belief. A system that, once mastered, can allow you to always have a response that will effectively elucidate your position and help you to persuade rather than be persuaded. Simply put, it will help you win any argument, be verbally powerful and powerfully verbal.

Where Did Sleight of Mouth Come From?
Sleight of Mouth is a result of the methodology of NLP being applied to NLP, or, more properly, to Richard Bandler’s debate skills. NLP grew out of Bandler and Grinder analyzing and codifying the methods of Milton Erickson, Gregory Bateson, Virginia Satir and others. Robert Dilts applied this same methodology to Bandler’s own unique way with people. In his NLP Certification courses, Bandler would challenge participants to use their newly acquired skills to persuade him that a belief system adopted for the occasion (eg.”I can’t see the curve, therefore the world is flat.”) was wrong. As hard as they tried, Bandler was always able to field an army of responses to turn their “logical” arguments around. Dilts was impressed with this and then fascinated to find that he was beginning to discern the patterns Bandler used. Dilts systemized the patterns into specific categories and developed an elegant mind map of them which makes it wonderfully easy and fun to use.
As an example, If someone were to say to you,”Since I have too many responsibilities, I can’t get to the gym and work out,” you would immediately recognize this syllogism as being perfect for a Sleight of Mouth treatment. The syllogism is A=B, a “complex equivalence.” Statement A, “Too many responsibilities,””means”(=) statement B, “I can’t work out.” Now that might be true, but it’s not necessarily true. For your reply you could use the Sleight of Mouth pattern called “redefine” and say, “It’s not that you have too many responsibilities, it’s that you have disorganized activities.” (redefining the word “responsibilities” in statement A) or “It’s not that you can’t work out, you can’t work out how to put yourself and your needs first.” (redefining “work out” in statement B). Another Pattern you could use is the one called “Hierarchy of Criteria.” Using this pattern you could ask, “Isn’t it more important to take care of your self and your health than to be so micro-managing?”
Here’s a sampling of the complete Sleight of Mouth patterns:
Let’s say you’ve come into work late several times and your boss calls you in and growls,
“You’re being late shows you don’t care about the job.”
There are 14 different responses you can use:

Reality strategy: How do you know lateness and caring are the same thing?
Model of the world: Some people believe caring is shown by quality of the job done and the results obtained.
Counter example: We all know people who are always on time and yet are goof-offs once they get here.
Intent: My intention is not to be late or uncaring but to give you the best quality time and highest productivity while I’m here
Redefine: I wasn’t late, I was delayed in traffic
Chunking up: Are you saying the most important aspect of my job is showing up on time?
Chunking down: How specifically are lateness and not caring the same thing?
Metaphor or analogy: If a surgeon is late for dinner because he is saving a life, does that mean he doesn’t care about his wife’s cooking?
Another outcome: The real question isn’t whether I’m late or I’m caring. The real question is how much I’m producing for the company.
Consequence: If I wasn’t late I wouldn’t have been able to close the sale while I was at a breakfast meeting.
Higherachy of Criteria: Isn’t it more important to focus on how much the person gives while on the job rather than punctuality?
Apply to self: Gosh, I wish you’d cared enough about me to tell me this sooner.
Changing frame size: Over time, you’ll see I brought in more business in a timely fashion for the company than all of the people who showed up to work on time.
Meta frame: Lots of progressive companies are working with flex time for their high producers. I thought you were a forward thinking manager.

Now imagine the power of having ALL these patterns at your fingertips for every single objection you are likely to encounter in every single situation.

What Will Sleight of Mouth Do For Me?
Part of the power of Sleight of Mouth is that it gives you more choices and flexibility of possible responses. You will never be at a loss for something to say. And with 14 different possible responses, odds are good what you’ll have to say will be very good indeed.
Everyone goes to elementary school. Most people go to high school. Some go to college. Fewer go beyond college. Welcome to the closed door world of high impact persuasion that is never taught publicly.

The few who have mastered these techniques no longer hear the word “No” in their day to day lives. All they hear is the word “yes.” Allow me to explain.
No one wants to “be sold.” They are afraid of making a mistake in a purchase. And just when you think they’re going to say yes, they come up with an objection you were unprepared for. And chances are, the sale is lost.
Most salespeople are happy if they close at a 20 to 40% rate. Most copywriters are thrilled if their copy converts 1% of the lookers into buyers. Even at these numbers, money can be made.
But what if your sales closed at an 80-90% rate? Or your copy converted 17% or more? You know what that would do for your bottom line?
While obviously powerful tools for a sales person or lawyer, they’re useful for a hypnotherapist or NLP Practitioner in a variety of ways. As an example, a client’s beliefs about therapy or hypnosis could inhibit their cooperation in the therapeutic process. Sometimes a negative belief about life or health is all that is stopping the client from making progress in the first place. So if the therapist can create in the the client’s mind sufficient expectation (ie. belief) of what this hypnosis will mean, then the job is 90% done before the formal hypnosis even takes place.

The Dreaded Three “No’s” of Sales
When selling, there are three basic objections you’ll encounter:

It’s too expensive.
I need more time to decide / I need to make up my mind
I need to discuss it with my… (spouse, boss, partner, or board)

These are the core objections in sales. Most other objections are merely disguised requests for more information. But the big three listed above bring your persuasion techniques to a dead stop unless…
You have built in patterns to overcome each and every one of these objections

How can I Learn More?

Doug O’Brien has spent many years and made many refinements to the original Sleight of Mouth CD product and this download which consists of the audio files and accompanying PDF document are the culmination of his project to present this material in as clear and concise form as possible. Here you’ll find two 60 minute studio recordings (MP3) and a complete workbook (PDF). It’s designed to be as if Doug is right there with you, guiding you through the manual, giving you a private tutorial on each Sleight of Mouth pattern and the Polya Patterns. In this informal and enjoyable style you learn quickly, easily and functionally – so you can use these patterns in your real life now!

Doug O’Brien
As a therapist, coach, and trainer, Doug O’Brien took these patterns from the world of theory to the down and dirty nuts and bolts world of practical application.

He expanded, explained, and elaborated so these exclusive patterns could be mastered by anyone who wanted to hear the word, “Yes!” more often.

The Myth and the Magic
I would love to tell you there is a single one line to say that would turn all of your no’s into yes’s.
But that wouldn’t be telling the truth. You see, each person you deal with is an individual. As Milton Erickson used to say, “you are as unique as your fingerprints.”
So there isn’t a “one line” fits all but… I can promise you…
One of the 14 patterns will fit every single objection you will find in persuasion.
For some people you may only need to use one line. For others, it may take two or three lines until their defenses begin to crumble. And when that happens…you’ve closed the sale or won the argument.
It’s just a matter of knowing which pattern to use at the right time.
And that’s what Doug’s Sleight of Mouth training is all about. It’s about making these patterns intuitive and automatic so you’ll know what to say so the person will close the sale themselves.
And if you use these in sales, negotiations, or in print, you’ll see your conversion rates skyrocket.
Here’s why…
There are two distinct forms of Japanese martial arts. In Karate, you use brute force, chops, punches, and kicks, to subdue your opponent. To be really good in Karate, you need to be in great shape and have lots
of energy.
But there’s another form of martial arts that is lesser known. It’s called Aikido. In this form, you take all of your opponent’s energy and use it against them. Here, you don’t need to be in great shape. In fact, an aging grandmother who knows Aikido can render a mugger harmless with one hand.

Taste The Power
When you’ve finished listening to Doug O’Brien’s Sleight of Mouth series, you’ll know the feeling of the leopard looking down at the defenseless mountain goat saying to himself, “Dinner is served.”
Because that is the way you’ll approach all persuasion situations — with total confidence you can close them all.
And if you write sales letters for a living, imagine the power of your sales letters if you included these 14 patterns in print…
Your letters won’t need to yell.
You won’t need the hype.
I hope you can get used to higher sales.

Get Personal Training From One of the World’s Top NLP Trainers
The way Doug presents, you’ll feel he’s right there with you demonstrating these patterns to you.
Time will fly by because of his incredible presentation skills.

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