Gerald Ashley – Uncertainty & Expectation Strategies for the Trading of Risk

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Exploring the Essential Features of “Gerald Ashley – Uncertainty & Expectation Strategies for the Trading of Risk”

Uncertainty and Expectation: Strategies for the Trading of Risk (Wiley Trading) 1st Edition
by Gerald Ashley (Author)

In this entertaining and thoughtful book, Gerald Ashley  sets out to explain what trading is, and lays out a modus operandi for being a  trader and investor. He draws upon market anecdotes and examples from the past,  seeking to debunk many myths surrounding financial markets, and to try and make  the reader understand the real processes, risks and rewards that drive  investment.In particular he examines ideas in market and individual investor behaviour,  and questions the usefulness of many of todays standard investment  techniques including benchmarks, charts, analysts and ‘gurus’. He also lays out  simple precepts for understanding investment risk and suggests ideas for  managing your investments in today’s markets.

Editorial Reviews
From the Inside Flap
Trading: it’s easy to explain, but not necessarily easy to do.In this entertaining and thoughtful book, Gerald Ashley sets out to explain what trading is, and lays out a modus operandi for the investor and trader. He draws upon personal experiences, market anecdotes and examples from the past, seeking to debunk the many myths that surround the financial markets, and tries to help the reader understand the processes, risks and rewards. He provides simple explanations of financial markets and risk assessment, and shows how the reader can assess and learn from market cycles and rhythms.

In particular he explains:

• how individual investor behaviour and market behaviour can intertwine to give unexpected outcomes;
• the basic building blocks of finance;
• the subtle relationships between price , time and volatility;
• how news, opinion and rumours drive the market;
• four simple curves that can help the reader judge and measure risk and reward;
• why there should be healthy scepticism of economic experts, forecasters, performance statistics,
• benchmarks and market gurus;
• some core characteristics of financial markets that are often overlooked;
• how there is nothing new in finance – and that we ignore market history at out peril;
• strategies for managing investments and trading in today’s financial markets.

From the Back Cover
“If one adds Gerald Ashley’s innovative thinking to his track record as a successful trader and his wealth of experience in central banking, this book makes compulsive reading!”David Buik, Cantor Index

“I would take issue with some of the author’s comments about economists and technical analysts. But that said, by stripping back the markets to their basic essentials this book does an excellent job in explaining the core elements of investment and its associated risks to the inexperienced investor.”

Deborah Owen, Investment Research of Cambridge

“A bang up-to-date journey through the issues that influence and affect dealing in today’s marketplace. Whether you are searching for the elusive snake oil of investment success, or simply to improve your understanding of markets, Gerald Ashley has produced an insightful, entertaining book that will help develop your knowledge.

Clive Turner, Bullion Banker

About the Author
Gerald Ashley has over 25 years’ experience in international financial markets, having worked for banks in London, Hong Kong and Switzerland. His primary market experience is in foreign exchange, currency options, precious metals and money markets.He is now a writer, speaker and strategic advisor on the benefits and applications of behavioural finance in banking and trading. He is a regular contributor to the financial press.

Product details
Publisher ‏ : ‎ Wiley; 1st edition (May 23, 2003)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 188 pages

Customer reviews

Amazon Customer
Excellent Reading
Very stimulating ideas and approaches to the markets. Examines the various aspects of financial speculation and routes to success in the ever changing and volatile markets.

Alan Kennedy
Palm Inc Ref
In chapter one, the author discusses the Palm Inc IPO. I believe this IPO was spun off from 3Com, not 3M.

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