How to Be a Commercial Photographer – Rob Grimm & Gary Martin & Aaron Nace

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Exploring the Essential Features of “How to Be a Commercial Photographer – Rob Grimm & Gary Martin & Aaron Nace”

• 34 Video lessons in HD
• 15h 36m of class content
• Exclusive bonus content

LESSONS

1. Photo Shoot For Duratran Backplate
2. Class Introduction
3. Roles In Commercial Photography
4. Breaking Into Commercial Photography
5. Establishing Your Brand
6. The Commercial Industry
7. Anatomy Of A Photo Shoot
8. Photo Rep Interview – Lesley Zahara
9. Shoot: Hibiki Whisky Part 1
10. Shoot: Hibiki Whisky Part 2
11. Shoot: Hibiki Whisky Details
12. Shoot: Glass And Fake Ice Part 1
13. Shoot: Glass And Fake Ice Part 2
14. Building Your Portfolio
15. Marketing
16. Search Engine Optimization
17. Equipment Overview
18. Working With A Creative Director – W/ Pat Olds
19. Shoot: Beer Bottle Ad
20. Shoot: Beer Bottle Diffusion Trick
21. Shoot: Beer Bottle Star Flare
22. Shoot: Beer Bottle Icy Effect
23. Shoot: Beer Bottle Reflecter Cards
24. Shoot: Beer Glasses
25. Retouching Meeting With Aaron Nace
26. Retouching Hibiki Bottle: Neck
27. Retouching Hibiki Bottle: Label & Sides
28. Retouching Hibiki Bottle: Glass & Bottle
29. Retouching Hibiki Bottle: Label And Adding Back Plate
30. Retouching Beer Ad: Meeting And Set Up
31. Retouching Beer Ad: Adding Glasses
32. Retouching Beer Ad: Beer Body
33. Retouching Beer Ad: Beer Glasses Finishing
34. Retouching Beer Ad: Flares

CLASS DESCRIPTION

Ready to break into the commercial photography business, but unsure of where to start? Rob Grimm and Gary Martin will help you navigate the ins and outs of the industry by delivering expert advice on an entire gamut of subjects –– from marketing, to shooting, to branding, and location scouting.

Rob and Gary’s workshop will be your personal guide to every single aspect of commercial photography. You’ll learn how to set a budget, advertise your brand, and build your portfolio and client base. These two seasoned pros will also share invaluable technical tips on shooting and retouching.

This course is a one-stop shop for all the tools and skills needed to build a commercial photography portfolio and find your niche in the industry!

ROB GRIMM

I am a dynamic individual; a photographer, a father, a furniture designer, a husband, a yoga nut, a devoted friend, a soccer coach, a little brother and lover of a warm brownie straight from the oven. I’m a momma’s boy and forever grateful that she gave me a Kodak X-15 camera at the age of eight to document a family trip.

I have crossed the frozen Baltic Sea in a snowmobile and have camped on the beaches of Mexico. Lived in Europe, got lost in Paris and made it through CU Boulder in four years. I have seen the Italian countryside in the spring, spent the holiday season snowed in at a cottage in Austria, aimlessly wandered the streets of London and marveled at the architecture in Barcelona.

I have been working as a commercial photographer for over two decades in the advertising industry. My focus and true passion is in food and beverage photography with an emphasis and specialty in liquids. I operate two full service studios in both Chicago and St. Louis and spend a lot of time traveling back and forth from each studio.

I have extensive experience on set working with creative directors helping to bring their vision to life. I am a creative problem solver with an ability to rig just about anything up. I am represented by Zahara Reps and have a client list that includes AB+InBev, Bacardi, Kraft, Grey Goose, Jack Daniels, and Wild Turkey, just to name a few.

GARY MARTIN

Gary grew up in Missouri spending weekdays in St. Louis and the weekends on a cattle ranch in southern Missouri riding horses and canoeing. One of the best day’s of his life included jumping out of a plane, rafting off a 30 foot waterfall, and 5 hours of pitch black spelunking in New Zealand. He’s spent the better part of the last decade traveling the world, learning foreign cultures, surfing in Australia, and living in Europe’s only Communist country without modern amenities.

A marketing advisor by trade and digital tech by default, Gary has taken a somewhat unchartered path into the commercial production industry. His career blends together 10 years of experience in start up technology business, technical writing, B2B sales, United States Peace Corps, Mac OSX support & solutions, international business development, and commercial production in the advertising industry. He is fluent in English and Romanian.

Gary currently works as Studio/Project Manager for Rob Grimm, a world renowned commercial food and beverage photographer with studios in Chicago and St. Louis. He is a problem solver with a practical solution to everything. Gary also produces photo shoots for RGG and Phlearn, the best online resource for learning Photoshop. In his spare time Gary is a staff writer for the photography blogs Fstoppers.com and SLRLounge.com.

AARON NACE

For over five years, Aaron Nace has been teaching photography and photo manipulation to millions of users across the world at every skill level. Initially a hobbyist while earning a Bachelor of Arts degree in Industrial Design from North Carolina State University, Aaron’s expertise in Photoshop developed rapidly. His creative portfolio of retouching, compositing, and conceptual work grew quickly, and he soon became a globally recognized Photoshop master. His images have been published on MSNBC.com, AOL.com, and The Huffington Post. Ever since, he has been committed to sharing his methods of creative conceptual photography both online and in-person.In 2011, after three years of teaching online seminars to small groups of students, Aaron launched Phlearn.com, a photography and Photoshop tutorial website different from all the rest. Slated as the Internet’s photography personality, Aaron has single-handedly created hundreds of in-depth, high energy tutorial videos that have reached a community of millions of students worldwide. Aaron and the ever-growing Phlearn team make learning photography and Photoshop a dynamic, personal, and engaged experience for all of its users. Phlearn was one of CreativeBloq.com’s 10 Top Photoshop Resources in early 2013.

In addition to managing Phlearn, Aaron works as a professional retoucher, and his client list includes some of the world’s top photographers. He is on the board of the Midwest APA and has taught seminars at B&H’s Event Space in New York City, the Apple store on Michigan Avenue in Chicago, the Lowepro booth at the PhotoPlus Expo, and on numerous industry websites such as Fstoppers, [Framed], and Practical Photoshop Magazine.

Aaron is excited to continue making creative conceptual images, teaching and inspiring students at every level, working with amazing artists of all kinds, and becoming a resource for anyone interested in learning photography and Photoshop.

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