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Exploring the Essential Features of “Josh Howard – Ecommerce brand strategy”
Become great at building your brand strategy
This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.
- Make your brand top of mind
- Leverage media to your benefit
- Leverage Linkedin like no one else
- How to win over a crowd
- Learn the best-kept secrets of scaling your brand
By Josh Howard,
Founder & CEO @ Single Use Ainât Sexy
Course length: 2h 00min
Introduction video
This course is essential for you ifâŠ
- You are obsessed with eCommerce marketing but need to cut through the noise with more creative ways to get noticed.
- You have a good brand that you know could be great, so itâs time to level up and make the right choices to build awareness and reach.
- Youâre a Founder, CEO, CMO, or Marketer in pursuit of bigger deals and strategic opportunities that you know are within reach if you play your cards right.
After taking this course you willâŠ
- Make your brand top of mind
- Leverage media to your benefit
- Leverage Linkedin like no one else
- How to win over a crowd
- Learn the best kept secrets of scaling your brand
Skills you will master
Brand positioning Building brand awareness Ecommerce brand strategy Ecommerce content marketing Ecommerce PR
Your course curriculum
Ecommerce brand strategy
1How to talk about your vulnerabilities in public
Hold any audienceâs attention and generate much higher interest in your company by being vulnerable and discussing your business challenges.
2Naming an ecommerce brand
How to name an ecommerce brand people to remember (and want to know more about!)
3Converting free attention into sales
How to convert free attention into ecommerce sales and recurring revenue.
4Winning awards
How to win awards that provide your business with credibility and authority.
5How equity crowdfunding can grow your brand
Learn how to use equity crowdfunding to build an ecommerce movement and increase brand awareness.
6Getting famous people to support your brand
How to get high profile supporters to help build your brand awareness with larger audiences.
7Getting free press coverage
How to get free press coverage in the right publications.
8Getting in touch with journalists
Where to find the right journalists where no one else can.
9How to make noise that the media wants to cover
How to stand out from the crowd with a newsworthy buzz that will generate coverage.
10Converting media coverage into ecommerce sales
How to leverage high-profile media coverage to build brand credibility and more sales.
11Building brand awareness on Linkedin
How to use a LinkedIn audience of any size to build brand awareness and grow your business.
12Approaching targets on LinkedIn
When and how to approach targets on LinkedIn to secure meetings and commercial opportunities.
13Creating engaging LinkedIn content
How to build a successful LinkedIn content strategy to get thousands of impressions, likes, comments & reshares
14Making sales from LinkedIn
How to turn an engaged LinkedIn community into a lucrative revenue stream.
15Getting important people to promote your brand on Linkedin
Key strategies to get tastemakers, innovators, and the real âinfluencersâ to post about your business on LinkedIn.
16Public speaking to promote your brand
How to convert public speaking opportunities at major industry events into ecommerce brand awareness and success.
17Engaging customers through public speaking
How to leverage customer relationships by connecting with their teams in person.
18Creating an âaskâ when speaking in public
Leveraging public speaking opportunities by leaving your audience with a clear âaskâ to ensure the greatest ROI on your time.
19Converting public speaking gigs into sales
How to convert attention into ecommerce sales to ensure a high ROI on your time spent speaking in public.
20Getting the right kind of customer feedback
Understanding your customers so they answer questions you need.
21Learning the value of controversy
How to be controversial without alienating people.
22How to win at Trademarks
How to use trademarks to build your moat.
23Getting âThe X Factorâ
How to scale an ecommerce brand with âThe X Factorâ.
24Mastering email marketing
How to engage customers with savvy email marketing.
About the expert
Josh Howard
His business has saved tens of thousands of single-use plastic bottles from landfill by replacing them with dissolvable hand soap tablets and reusable glass soap bottles.
Coined as âthe brand turbo-charging Australiaâs sustainability movement,â Single Use Ainât Sexy has won 2 Good Design Awards, a Pause Fest Award & been featured by NBC Universal, E-News, The Guardian, and Time Out.
Josh is also a keynote speaker and worked as a New York-based advertising executive & lawyer in a previous life.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
