Lawrence Chan – The Photographer’s Guide to SEO and Online Marketing

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Exploring the Essential Features of “Lawrence Chan – The Photographer’s Guide to SEO and Online Marketing”

• 24 Video lessons in HD
• 10h 19m of class content
• Exclusive bonus content

LESSONS

1. Class Introduction
2. Strategic Planning Part 1
3. Strategic Planning Part 2
4. Marketing Products
5. Branding & Packaging
6. Brand Loyalty And Q&A
7. Defining Luxury
8. Content Strategy
9. Optimizing & Delivering Content
10. Building Relationships
11. The Marketing Mix
12. Brand Evangelism
13. Pricing Your Goods
14. Pricing Recap
15. Successful Blogging Practices Part 1
16. Successful Blogging Practices Part 2
17. SEO: Page Rank
18. SEO: Other Considerations
19. SEO: Application
20. SEO: Application – Demo Part 1
21. SEO: Application – Demo Part 2
22. Analytics
23. Expansion And Disruption
24. Plan Create And Measure

CLASS DESCRIPTION

Develop Solid Online Marketing Skills.

In today’s competitive photography market, taking amazing photos is only half of your business — savvy online marketing skills are essential, too. Join Lawrence Chan for an exploration of the marketing skills every photographer needs to thrive and survive.

During this course, you’ll learn how to create a marketing plan that’s so well-suited to your clients that upselling comes easily. Focusing on a combination of social media, word-of-mouth marketing and search engine optimization (SEO), you’ll develop strategies to attract the right client at the right time. You’ll explore planning and sharing blog content that will attract and motivate your target client base. You’ll also crack the Google code and learn how to use SEO as a networking tool.

Whether you’re a new photographer attracting your first paying clients or a well-established photography studio, this course will help you grow your network, re-energize your marketing strategies, and take your profits to new levels. 

LAWRENCE CHAN

Lawrence Chan is a marketing strategist for smart creatives. While he authors a blog and a number of books, unlike tofu, he sometimes wishes that he could figuratively eat a book. His propensity for eating and reading, sometimes reading about eating, has been a wonderful precursor for ideas in marketing. Lawrence so happens to be a photographer. Market smarter. 

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/