Link Building Post Panda – Eric Ward

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Exploring the Essential Features of “Link Building Post Panda – Eric Ward”

Link Building Post-Panda: The Secrets to Getting and Keeping Google Traffic

Presented by link building experts Eric Ward and Ken McGaffin, “Link Building Post-Panda” will explain:

• How to combine link building with social media to maximize your results. 
• How to thicken up “thin” site content to avoid getting penalized.
• The right (and wrong) way to use Google’s disavow tool.
• Which links you should be pursuing—and which are a waste of time. 

Does This Mean Link Building is Dead?

Nothing could be further from the truth; SEO and link building are still an integral part of the Google algorithm and continue to have a major impact on search results. And in many ways, the changes in Google have made link building easier. 

 However, the rules of the game are changing dramatically.

So where do you go from here? What can you do to ensure your website continues to be found by people who need your products and services? 

 You could stick your head in the sand, ignore Google’s evolving algorithm, and continue to link-build the way you’ve always done it. But you’ll probably watch your traffic streams wane… and then eventually disappear. 

Or, you could start learning and playing by the new rules. While you’ll probably never know the exact way Google calculates results, you can acquire insight into what the search engine is trying to achieve with its algorithmic updates—and use that knowledge to align and refine your link building strategy.  

Which approach do you think is best?

Our new video course outlines the essentials of post-Panda link building and shows you – step by step and with real-world examples – how to build a bulletproof, Google-proof link building strategy that will bring you business benefits now, and in the future. 

So instead of getting buried by Google’s latest updates, you can “ride the wave” and watch your traffic—and your business—grow!

Master Link Building in a Post-Panda World

Presented for Wordtracker by Eric Ward and Ken McGaffin, two highly respected link building and SEO consultants, the “Link Building Post-Panda” video course is designed to help you optimize your online presence for Google’s latest changes—and safeguard it against the changes that are yet to come. 

This timely series features 11 on-demand videos that explore the key aspects of post-Panda link building. The course also features:

• Worksheets to help reinforce what you’ve learned
• Video transcripts you can refer back to as needed

Get Insights from SEO Experts

Eric Ward and Ken McGaffin, the instructors behind the “Link Building Post-Panda” course, are undeniably two of the world’s most revered link-building professionals.

Eric is a globally sought-after link building expert and linking strategist. He is the publisher of LinkMoses Private, a linking strategy advice service, and provides training and consulting to help companies learn how to generate links, publicity, and buzz for their online content. Ken McGaffin published the highly regarded Linking Matters Report, and has consulted and taught hundreds of small businesses on link building, content creation, and online public relations. 

The “Link Building Post-Panda” course channels Eric’s and Ken’s collective expertise into 11 clear-cut videos. No fluff. No nonsense. This course hones in on the practical skills and knowledge you need to stay one step ahead of Google’s changing search functionality.  

A Glimpse at the Videos

1. Panda and Onwards: If you want your business to prosper on Google, then you must understand what Google is doing and why – then use that information to your advantage. This video explores the timing and rationale behind the Panda, Penguin, and Hummingbird updates and provides key insights you can apply to your online marketing strategy. 

2. Duplicate and Thin Content: “Thin” content generally refers to low-value, unoriginal content on your website or blog—and it’s become a prime target of Google’s updates. However, ecommerce sites by nature tend to have thin content (in fact, overly descriptive, text-heavy pages can actually send visitors packing). So what’s the solution? We’ll show you how to please both your site visitors and Google by combining a few key elements and leveraging the right keywords.  

3. How to Thicken Thin Content: If you have lots of thin content on your site, what do you do? Here’s how to bulk it up to be more SEO-friendly using tools like videos, user-generated content, product descriptions, and more.

4. Press Release Links Post-Panda: It used to be that anchor text-links in distributed press releases were all you needed to gain traction in the search engines. But this is no longer the case—Google now ignores links in press release copy. The good news is that press releases can still bring you a lot of excellent SEO value, if you know what Google wants. We’ll tell you about it in this video.  

5. The Sea of Crud: With hundreds of “build it yourself” tools floating around, it’s never been easier to create web pages on the fly. As a result, millions of pages are produced that have no inherent value whatsoever. These pages make up the Sea of Crud, a swirling vortex of low-quality websites that do nothing to elevate the searcher’s experience. In this video, we explain what attributes your site must have in order to rise above the fray.

6. The Four Types of Links: At the very basic level, there are only four types of links. But which ones are really worth pursuing – those ‘golden links’ that will earn you a handsome return in the form of more traffic and customers? And which links are a waste of time? We break it all down for you in a clear and concise way.

7. Getting the Best Possible Links: It may be surprising to hear, but sometimes getting a link too early is a bad thing. It’s important to look beyond quick wins; otherwise you could be missing the most prized links of all. Find out more in this video.

8. Multiple Disciplines in Link Building: Link building can’t be done in a vacuum. To be successful at it, you must work in tandem with other disciplines such as marketing and public relations. After watching this video, you’ll understand the art of collaboration and how to be a highly valued member of any SEO team.  

9. The Role of Social Media in Link Building: Social signals—like a link from someone’s social media profile to your company’s web page—have been getting a lot of press as the ‘new link building.’ While this may not be entirely true, social media and link building do go hand in hand. We’ll show you how to combine them effectively to enhance and accelerate your SEO results. 

10. Should You Use the Disavow Tool? Let’s face it: in the past, you’ve probably received some dodgy links—maybe even bought some. Google’s disavow tool is a last-ditch opportunity to eliminate spammy or low-quality backlinks to your website, allowing you to ask the search engine to disregard certain links when assessing your site. In this video, we’ll explain when and how to use the disavow tool, so you can avoid mistakes that could cost you rankings. 

11. How to Future-Proof Your Link Building. Of course, no one can predict exactly what Google will do in the future. But you can make educated guesses and take practical steps to safeguard your website from upcoming algorithmic changes. We outline what you need to do in this video.

Learn Online at Your Own Pace

Since the “Link Building Post-Panda” course is delivered 100% online, there’s no driving, no calendar commitments, no hassles. All videos and supporting materials are available to you on-demand, 24/7. That means you can brush up on your Google-friendly link building skills anytime, anywhere—whether you’re at home, at work, or on the move. 

You’ll also get unlimited email support from Ken – a benefit worth many, many times the price of this course. He’ll be on hand to answer your questions and offer seasoned advice. Where else can you get unrestricted access to a link-building pro?

And as if all of this weren’t enough, all the videos PLUS the email support from Ken will be available for a full 12 months after purchase. This will help you put what you’ve learned into motion—and start generating phenomenal results from your linking efforts! 

Who Needs This Course?

“Link Building Post-Panda” is ideal for anyone who wants to generate more traffic through higher organic search engine rankings—and protect their website’s current traffic streams from future Google updates. It’s particularly suitable if you:

• Depend on Google to bring you a significant part of your business.
• Are doing business online, but attracting only a small fraction of business through organic search results.
• Have built questionable links in the past and now want to embrace quality links.
• Have been outsourcing your SEO and link building and are concerned you may be at risk of losing Google traffic.
• Want to capitalize on the new opportunities brought on by Google’s changes.

Act Now and Gain an Advantage Over Your Competitors

The truth is that many business owners are baffled by Google’s algorithm changes and updates, and simply don’t know what they should be doing with their site, blog, and content. Inevitably, a good portion of these people will suffer from “analysis paralysis,” becoming so overwhelmed with information that they do nothing at all. 

This is your chance to get on board with the “new Google” and capitalize on its many opportunities to build visibility and traffic for your site. Participating in the “Link Building Post-Panda” course will give you the edge you need to outsmart your competition and propel your site to the top of Page 1.    

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/