Megan Auman – Art School Rehab: Finding Success Without Selling Out

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Art School Rehab: Finding Success Without Selling Out
Megan Auman

6.8KSTUDENTS
100%RECOMMEND THIS CLASS

• 26 Video lessons in HD
• 4h 47m of class content
• Streaming access on desktop and mobile browsers
• Offline sync with our iPhone & iPad apps

MEGAN AUMAN
Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives.

LESSONS
1 Class Introduction 02:48
2 Reprogram The Art School Mentality 05:35
3 Roadblock 1: Art School Makes You Feel Guily About Making Money 09:22
4 Exercise: Get Comfortable Charging More 18:41
5 Q&A: Pricing 13:42
6 Student Examples: Pricing 23:33
7 Roadblock 2: Art School Gives You The Luxury Of Working Slowly 12:34
8 Exercise: Develop A Process For Getting Past Decision Paralysis 15:08
9 Exercise: Develop Your Bread + Butter Product Line 07:47
10 Student Examples: Brainstorm Ideas For Bread + Butter Line 08:35
11 Q&A: Bread + Butter Line 05:27
12 Roadblock #3: Art School Teaches That You Shouldn’t React To The Marketplace 11:39
13 Student Examples: Identify Opportunities Based On Marketplace Reactions 08:31
14 Q&A: Identifying Market Opportunities 07:56
15 Roadblock 4: Art School Teaches Your Criticism Not Confidence 05:34
16 Exercise: The Anti-Critique 02:46
17 Student Examples: The Anti-Critique 08:35
18 Roadblock 5: Art School Teaches Your How To Talk To Your Peers Not Your Customers 06:19
19 Exercise: The Customer Focused Anti-Critique 05:16
20 Student Examples: The Customer Focused Anti-Critique 17:47
21 Student Examples: Customer Focused Product Description 22:34
22 Q&A: Customer Focused Product Description 05:40
23 Roadblock 6: Art School Does Not Teach You How To Run A Business 17:09
24 Exercise: Identify What You Need To Learn To Succeed At Business 04:05
25 Student Examples: Business Road Map 28:15
26 Reshaping Your Post Art School Goals 12:04

CLASS DESCRIPTION
Make Money As An Artist
So you went to art school and still dream about sharing your creativity with the world – but making money has proven to be quite difficult. Craft expert Megan Auman is here to help. She’ll help you shift your mindset and empower you with the necessary skills so you can make a living from selling your art – without feeling like you’re selling out. 

Megan is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more.

In this class, she will teach you: 

• How to talk about your work in a way that makes customers care enough to buy it
• Tips for turning your conceptual art into a sellable product 
• How to shift your vocabulary from academic to accessible 
• How to remain true to your original creative voice while creating something that is viable

Watch and learn from Megan, who has successfully helped hundreds of students turn their creative passion into a full-time business. 

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/