*** Proof of Product ***
Exploring the Essential Features of “Megan Auman – Sell Your Products to Retailers”
- 31 Video lessons in HD
- 15h 13m of class content
- Exclusive bonus content
LESSONS
DAY 1
1. Why Sell Products To Retailers?
2. You Are Ready To Start Wholesaling Now
3. Wholesaling Best Practices
4. Pricing Doesn’t Have To Be Scary
5. Cost Plus Pricing Elements
6. Value Based Pricing
7. Pricing A Range Of Products
8. Your Ideal Retail Customer
9. Creating Detailed Customer Profiles
DAY 2
10. Finding The Right Stores
11. Online Stores
12. Building Your Store Prospect List
13. Getting Inside The Mind Of The Buyers
14. Inside The Buyer’s Mind Q&A
15. Best Practices For Line Sheets
16. Creating Order Forms & Wholesale Policies
17. Shipping & Payment
18. Make Your Line Sheet Better
19. USP: How To Talk About Your Product
20. Stories You Tell About Products
21. USP: Hot Seats
DAY 3
22. How Do You Market To Buyers?
23. Plan Outreach & Meet Wholesale Goals
24. You Will Be Ready For A Tradeshow
25. Trade Show Budget & Cost
26. Trade Show Booth Design
27. Trade Show Traffic Flow
28. Collecting Leads & Following Up
29. Writing Orders
30. Guest Buyer Q&A
31. Filling Your Orders
CLASS DESCRIPTION
Get Your Goods Into Stores.
Selling your products at local art shows and craft fairs is a great way to network in your community, but it’s not the easiest way to grow your business. Landing your products on the shelves at boutiques or other retailers is the key to success. Join designer, educator and wholesaler Megan Auman to learn how to navigate the complex wholesale market like a pro and get your goods into stores everywhere, by learning how to sell your products to retailers. .
Drawing on her own experiences selling her products, Megan will take you step-by-step through the terminology, policies, pricing strategies, product creation and even distribution methods that you need to successfully work with retailers. You’ll learn everything you need to know about the two parts of a wholesaler’s target market: the store buyer and the eventual retail customer. Megan will also help you navigate the tradeshow landscape. You’ll gain an understanding of buying cycles, finding the right shows, designing a booth, creating and promoting your tradeshow line, and preparing line sheets and catalogs.
Whether you’re an Etsy seller who’s ready to diversify their product line, or a long-time wholesaler ready to expand, this course on selling to retailers will give you concrete, easy-to-apply tools for using wholesaling to bring your products to a larger audience.
MEGAN AUMAN
Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives.
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