Melissa Cassera – Win Clients with Binge-Worthy Proposals

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Exploring the Essential Features of “Melissa Cassera – Win Clients with Binge-Worthy Proposals”

• 12 Video lessons in HD
• 1h 23m of class content
• Exclusive bonus content

LESSONS

1. Class Introduction
2. Why Write Proposals?
3. How To Interview Your Client
4. Super Sleuth Research Shortcuts
5. Proposal Templates Vs. Bespoke Design
6. The Problem Statement
7. Energetic Solution Techniques – Coming Soon!
8. Create Exciting Next Steps For Client
9. Client Success Stories
10. Conversational And Compelling Editing Techniques
11. Engaged And Personalized Follow Up Techniques
12. Nail The Proposal Process

CLASS DESCRIPTION

Create Proposals So Compelling Your Potential Clients Won’t Be Able To Refuse

Oftentimes, the proposal is the one thing that wins you new business. Yet, many proposals are stuffed with confusing jargon and unpersuasive language, leaving potential customers and clients bored, uninspired and uninterested.

If you want to close the deal, your proposals should read like a page-turning novel, not a dull, drab summary of what your business does. Marketing consultant and screenwriter Melissa Cassera will show you how to use creative storytelling techniques to write proposals that wow your readers and make them excited about working with you.

In this class, you’ll learn how to:

• Master the pre-proposal conversation to uncover exactly what your client wants.
• Communicate the problem, solution and price in a captivating way.
• Structure your proposal so it reads like a bestseller.
• Focus more on the client’s problem rather than what you do.
• Create a customized proposal rather than using a template.
• Weave in relevant client success stories.
• Nail down your proposal process to make it easy every single time.

MELISSA CASSERA

Melissa Cassera is an award-winning Business Strategist and Professional Screenwriter. She teaches entrepreneurs how to build an audience that is 100% obsessed with their work, while making every step feel like a total guilty pleasure. She was named one of the nation’s “Top Personal Branding Experts” by Huffington Post and her insights have been featured in Success Magazine, Entrepreneur, Fast Company, and Forbes. Her first film GIRL FOLLOWED currently airs on Lifetime and she has a TV series in development.

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