Michael Stinson – Logo Design: Wordmarks

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Exploring the Essential Features of “Michael Stinson – Logo Design: Wordmarks”

• 11 Video lessons in HD
• 5h 7m of class content
• Exclusive bonus content

LESSONS

1. Types Of Logos & Wordmark Classifications
2. Assignment 1: Analyze The Mark
3. Assignment 1: Concepting A Wordmark
4. Assignment 1: Sketching Letterforms
5. Assignment 1: Sketching Continued
6. Assignment 1: Finalizing For Digitizing
7. Assignment 1: Digitizing Sketches
8. Assignment 1: Critique
9. Assignment 2: Typeface & Symbols Part 1
10. Assignment 2: Typeface & Symbols Part 2
11. Assignment 2: Critique

CLASS DESCRIPTION

Where Logos & Type Join Forces.

The wordmark is the most widely used of all logo types. Knowing how to work with typography when making logos is an essential design skill. Learn how to expertly manipulate letterforms in Logo Design: Wordmarks with Michael Stinson of TypeEd.

In this class you’ll learn the nuances of typography by exploring characters, weight, and overall balance and how they drive behavior. Michael will teach logotype development and how to create logos that stand the test of time. 

You’ll learn:

• How to draw and customize letterforms
• Working with digital vectors and bézier curves
• Pairing personalities with symbols

Wordmark creation is an essential design skill – learn the tricks of the trade and develop a strong typographic sensibility in Logo Design: Wordmarks.

MICHAEL STINSON

Michael Stinson is a founding partner and Creative Director at Ramp Creative as well as instructional director for the company’s educational typography program, TypeEd. He has created business­transforming work for brands such as Quiksilver, Wet Seal, K2, CWS Capital Partners and Sicor. Michael’s work is renowned for its creativity, intelligence and technical sensibility. Over the course of 19 years in the field of design, his work has been recognized bynumerous publications and industry organizations, including Communication Arts,Mead Annual Report Show, Potlatch Annual Report Show, Stora Enso Paper Awards, The AR100 and The One Show. Conversely, he has served on the juries for Graphis Annual Reports, the One Show Design Competition and the One Show Young Ones College Competition. In 2008, Michael was named as one of Graphic Design USA’s “People to Watch.”. He lectures on the topics of typography and graphic design at the University of Southern California (USC) and College of the Canyons in Valencia and Santa Monica College. 

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