Nick Sadler – How to Start a Record Label in 7 Steps

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Exploring the Essential Features of “Nick Sadler – How to Start a Record Label in 7 Steps”

Course Contents

• Introduction
• Write a business plan
• How to organise your business filing system
• Decide your label name
• Website & social media
• Design your logo
• Register your record label
• Pick a distribution model
• Every step to promote your release in under a minute
• Ultimate fan generator
• Live Q & A

About This Course

Nick shares the knowledge he gained setting up multiple indie record labels selling music to millions of fans. You will learn how to clone this system with zero experience & obtain knowledge on how to get unlimited fans to buy and stream your music even if you don’t have a huge advertising budget. It’s easier than you think and you don’t need a big team to do it.

You will learn :

How to get unlimited fans to buy & stream your music
How to get a logo designed for $20 in 1 hour or less
The number 1 thing you need to do to start a label that will cost less than $10
Every step to release and promote a record release in under a minute.

Lessons:

1. Introduction

Nick shares the knowledge he gained setting up multiple indie record labels selling music to millions of fans. 

You will learn how to clone this system with zero experience & obtain knowledge on how to get unlimited fans to buy and stream your music even if you dont have a huge advertising budget. 

It’s easier than you think and you dont need a big team to do it. 

Nick Sadler is a music industry veteran, spanning a career over 20 years. Having worked with flux pavilion, Skrillex and more.

2. Write your business plan

Made of 3 parts, business admin, music branding, music distribution, a business plan will guide you to decide releases, artists, time frame & budgets. It will provide the confidence for success and give you the best chance of getting a good deal. 

Seven sections of a business plan: 

1. Title Page/Summary
2. Strengths, opportunities and core values 
3. Business Strategy
4. Distribution channels & label products
5. Label management & operations
6. Marketing 
7. Financial budgets & forecasts 

3.  How to organise your business filing system

12 folders that will be the backbone of your record label:

1. Accounts
2. Action Plans
3. Demos
4. Design
5. Directory Databases
6. Distribution
7. Legal
8. Licenses
9. Marketing & PR
10. Merch
11. Passwords
12. Releases

4. Decide your record label name

A unique name is needed for you to register a website, create a bank account and to define your brand. Make sure it is available by checking www.discogs.com

Then go onto www.namechk.com to see if your name is available on social platforms. 

Consider the acronym of the name. 

Register the name at www.123-reg.co.uk

Or 

www.godaddy.com

5.  Website & Social Media

Option 1: Website in a box

www.squarespace.com

www.wix.com

www.weebly.com

www.bandcamp.com

Option 2: 

WordPress 

Option 3: Agency 

(not cheap)

Option 4: Store Website

www.shopify.com

6.  Design your logo

Design your label logo for $20 in an hour or less.

Option 1: Hire a professional designer

Option 2: 

Freelancer website

Fiverr.com

Freelancer.com

Designcrowd.com

99designs.com

Option 3: Online logo maker Looka.com

7.  Register your record label as a business

Three reasons why you need to do this: 

1. Protection 
2. Legitimacy 
3. Motivation

8.  Pick a distribution model

3 types of distributors: 

• Aggregators

(The Orchard)

• Self Distribution 

(Distrokid/CD Baby/Tunecore) 

• Serviced Distributors

You must apply to them with a good business plan, they dont work with everybody. 

(Believe Digital, InGrooves, AWAL)

Specifically for electronic music – FUGA, Label Engine, Label Worx & Symphonic

www.hypeurl.co/distribution

9.  Every step to release and promote in under 1 min

1. Get music complete
2. Create artwork
3. Create release strategy and schedule
4. Create marketing and PR Schedule
5. Create marketing assets
6. Write a press release
7. Write recording & remix contracts
8. Record metadata
9. Send music to distributor
10. Secure blogs, playlists & DJ promo
11. Secure spotify playlist
12. Create your facebook & instagram ads
13. Build your release page
14. Activate PR & marketing schedule
15. Release record

10.  Ultimate fan generator

How to get unlimited fans to buy & stream your music. 

Marketing Funnel Theory:

• The main aim is to get email addresses 
• Create a lead magnet using hypeddit.com or other magnet site. 
• Create Facebook promotion: find 5 similar artists
• Create video ad using: shutterstock.com 
• pexels.com/videos
• pixabay.com/videos/search
• mixkit.com/vertical-videos
• Create a copy, target fans of artists you sound like. 
• Budget 20$, set target audience in terms of location
• Add interests; Artist, 1,2,3,4,5

11. Live Q&A

Meet Your Teacher

Nick Sadler

Nick Sadler has been an artist and label manager for over 10 years and has worked with Grammy award-winning artists. He founded and set up award-winning labels, Never Say Die, Get Hype Records, Disciple Recordings his clients have included the artists The Prototypes, Memtrix, Zomboy, Eptic, Far Too Loud, Dodge and Fuski, and Three Laws.

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