*** Proof of Product ***
Exploring the Essential Features of “Phoebe Kuhn – Messaging Program – The Content Emporium”
Clarify your message, communicate the value of your offers & become magnetic to your ideal clients
Why Your Business Isn’t Growing Despite Everything You’re Doing
After spending years working in the fields of Marketing and then in the Transformation space, what I quickly learned was that MOST BUSINESS OWNERS are focusing on trying to fix the wrong problems to grow their business and sign clients consistently.
Pay attention because this is one of the most important (and foundational things) you’ll ever learn in your business journey & if you don’t get it right now, it could cost you thousands of dollars and hundreds of hours later.
Most people think they need a bigger audience, some kind of fancy funnel or paid ads for more lead generation, or that they don’t know how to overcome sales objections — but what they’re missing is the CRUCIAL step that comes before anything else;
The way that you communicate your offers and services.
Without clear, effective communication your audience will always gloss over what you have to say and object to your pitches, let alone see the actual value of your work & become a raving fan that sends you endless referrals…
To Consistently Sign New Clients And Grow Your Business, You Have To Master The Foundations Of Marketing.
Sound familiar?
- Your messaging is unclear so your audience aren’t sure what you do or how you can help and don’t end up buying…
- You’re not sure how to stand out and feel like the market is too saturated
- The people who do engage with you seem to be “on the fence” and don’t see immediately the value in your offers
- You’re not sure how to generate leads and don’t want to DM 20+ people a day…
- You spend lots of time posting content that doesn’t get much engagement and feel frustrated because you don’t have a plan or framework that actually works
- Maybe you get lots of window shoppers and people engaging, but you’re not sure how to turn engagement into salesÂ
UNCLEAR MESSAGING KEEPS YOU THROWING SPAGHETTI ON THE WALL
Writing ineffective content feels like a chore and something you “have to do” rather than something you’re excited and inspired by.
What’s Going To Happen To Your Business If You Don’t Clarify Your Messaging?
- Unclear messaging creates frustration, confusion and costs a lot of time whenever you try to market your business… Clear Messaging saves time, drives inspired action, passion & creates endless genius ideas.
- Unclear messaging triggers self doubt, procrastination & a compromise on your prices… Clear Messaging instills confidence, certainty, fast execution & getting paid what you’re worth.
- Unclear messaging hides all of your gifts & talents… Clear Messaging makes you magnetic & irresistible to the people whose lives you’re destined to transform.
Your clients are already there.
The problem is that when they land on your profile and read your content, they just don’t know that you’re able to help them.
You don’t need to learn how to build an audience. You don’t need to build funnels, or run ads. You don’t need to shift your energy or do more mindset work.
You just need to learn how to communicate a message that makes them go, “Oh my god – that’s me! I need this. How much is it and when can we start?!”
01. BRAND
Uncover your competitive edge so you can build a brand that stands out, gets noticed and clearly communicates how you can help your ideal clients.
02. CONTENT
Craft compelling content that gets serious traction, grows your audience, builds trust and positions you as the clear authority and go-to leader in your industry.
03. STORYTELLING
Master the copywriting and storytelling skills that resonate and convert your window shoppers into lifelong repeat customers.
HERE’S WHAT WE’LL COVER
Module 1 Customer
Learn how to identify who your ideal client actually is, understand the psychology behind what drives their behaviour and what they desire most, so that you can create the most compelling and effective offers that they absolutely love and know exactly how to speak to them, so they ask questions like, “are you in my mind?!” This is the key to unlocking everything.
IN THIS MODULE YOU’LL FIND…
- Identifying Your Ideal Client
- Market Research
- How To Move Past Your Fear Of Market Research
- I’m Feeling Really Apprehensive About Doing Market Research, Do You Have Any Ideas Of How I Can Move Through It?Â
- How Do I Initiate Market Research Around Taboo Topics Without Offending Anyone?
- How Do I Market To A Type Of Client I’ve Never Worked With Before?
Module 2 Positioning
Understand the most valuable skills in business, identifying and extracting tangible outcomes, unique selling propositions, and how to position any offer in any niche, so that people see the value and actually buy. This is the foundation to becoming a masterful communicator.
IN THIS MODULE YOU’LL FIND…
- The Problem That You ACTUALLY Solve As A Coach
- Getting To The Tangible Outcomes
- Unique Selling Proposition
- How To Write Your “I Help” Statement For Your IG Bio
- Extracting Scenarios From Your Market Research
- How To Create Scenarios For Your Messaging
- How To Position Your Offer So People Buy
- Communicating The Cost Of Not Taking Action
Module 3 Offer
Learn how to create low and high ticket offers based on your ideal clients desires, as well as understanding how to correctly price, when to raise your rates and mastering the nuances of inclusions, boundaries and value stacking.
IN THIS MODULE YOU’LL FIND…
- Outlining Your Irresistible Offer
- Creating Your Offer Framework + Content Pillars
- Your Offer Transformation + Irresistible Tagline
- Offer Inclusions & Value StackingÂ
- If You Don’t Have An Offer
- Creating A Buyer JourneyÂ
- How To Price Your Offers
- Process For Pricing Your OffersÂ
- How To Turn A Skill Into A Tangible Offer
- Capacity To Deliver Your Offer To Prevent BurnoutÂ
- Establishing Boundaries To Eliminate Resentment
- How Do I Set Boundaries With Clients That Are Also Friends?
- How Do I Consistently Create Offers That Feel Good?
- How Do I Know If I Should Kill My Offer?
Module 4 Marketing Psychology
Understand the most valuable skill in business; communication. In this module you will learn cutting edge marketing psychology so you can become truly influential in your messaging. You will learn how to speak to clients at higher levels of consciousness that are more fun to work with and pay premium prices, without flinching. You will understand how to speak to people at every stage of awareness and willingness so you can effectively prime more of your audience to buy and tap into the missing 97% of the market. You’ll get all of the frameworks for identifying and extracting tangible outcomes, unique selling propositions, and how to position any offer in any niche, so that people see the value and actually buy.
IN THIS MODULE YOU’LL FIND…
- The Value Communications Model
- The Levels of Commitment (how to speak to people at their level of willingness)
- The Messaging Hierarchy (how to speak to people based on their level of awareness)Â
- Understanding The Three Tiers Of Content & How They All Work Together
Module 5 Storytelling
Master the timeless art of storytelling so you can craft unforgettable marketing that penetrates the minds and hearts of your audience.
IN THIS MODULE YOU’LL FIND…
- How To Audit Your Posts
- Overcoming Writers Block
- How To Write Your Brand Story
- Click here for full courseÂ
Module 6 Content
The secret sauce. Learn the exact frameworks for every different type of engagement content, the psychology and strategy behind why and how it works, so you can master getting more results with way less effort. You will also learn how to come up with content ideas, create a content plan, as well as visual design, written format and video.
IN THIS MODULE YOU’LL FIND…
- Content Overview
- How To Come Up With Content Ideas
- How To Create A Content Plan
- Content Planning Masterclass
- How To Do Content Research For Idea GenerationÂ
- Creating Engagement Content
- Creating How To Content
- Creating What Is Content
- Creating Why Content
- Creating Storytelling Content
- Writing HeadlinesÂ
- Framework For A LivestreamÂ
- Framework For A Webinar
- Framework For A Masterclass
- The Difference Between A Livestream, Masterclass & WebinarÂ
Module 7 Copywriting
Ready to make sales? Master the art of persuasion by learning how to write show stopping headlines, effective sales posts, magical CTA’s and finally understand the difference in messaging to sell out every single type of offer from 1-1, to high ticket. Then learn how to leverage your client testimonials and turn them into powerful case studies for social proof that actually works.
IN THIS MODULE YOU’LL FIND…
- How To Write Sales Posts
- Magical CTA’s
- How To Sell Your 1-1 Offers
- How To Sell High Ticket Offers
- How To Sell MastermindsÂ
- How To Take A Testimonial & Turn It Into Sales CopyÂ
- How To Create A Testimonial Bank & Leverage Your Social Proof
PLUS GET ACCESS TO…
6 LIVE IMPLEMENTATION CALLS
WITH HEAD COPY COACH STEPH LAFFY
Get all your questions answered and Steph’s copy genius on your messaging struggles. Whatever you need as you go through the course, you can ask Steph for feedback on your offers, copy, messaging, and content.
We’ll place you into a group that matches your time zone. Click here to view the call dates.
Can’t make it live? No problem. You can submit questions in advance and replays will be uploaded to your call dashboard within 24 hours.
MASTER YOUR MESSAGING
THE PROGRAM WORKBOOK
This is NOT just a “glance-at-it-once-and-leave-it-to-die-in-your-Google-Drive” kind of workbook. And it’s not some tricky to open PDF that’ll have you pulling your hair out as you try to find the right app to annotate it.
This Google doc is designed to set you up for long-term success and everything you fill out in here will become a kind of “Brand Bible”. For every module, you’ll have all the checklists, frameworks, and prompts you need to master your messaging, positioning, content, and offers in one easy-to-access, living and breathing document.
You’ll be referring to this all the time as you work through the lessons. And so many of our students keep using this long after they finish the program
YOU’LL ALSO GET THESE AMAZING BONUSES
BONUS #1 BRAND STORYTELLING COURSE
Leverage the power of storytelling to scale your business, forge an unbreakable bond with your audience, and build a brand that people can’t get enough of.
IN THIS COURSE YOU WILL FIND…
Module 1: Story Structure
- The 3 act story structure
- The MonomythÂ
- The Hero’s Journey
Module 2: 6 Steps To Tell Your Brand Story
- The process
Module 3: Leveraging Your Story In Your Marketing
- How to write an intro post for the gram
- How to tell your brand story on storiesÂ
- How to tell your story in a carouselÂ
- How to tell your brand story in an email sequence
- How to turn your story into a video script, then film it; include templatesÂ
- How to tell your story in a webinar or masterclassÂ
- How to tell your story in an eBook/Lead MagnetÂ
Module 4: The Evolution Of Your Story
- The evolution of you & what’s relevant as you grow and your offers change
- The difference between your LIFE STORY vs the current iteration of your brand or offerÂ
- Telling the story of your offerÂ
Module 5: Personal Branding 101
- What is a Personal Brand?
- What are your Personal Brand Pillars?
- What’s your vision?
- What’s your mission?
- What are your values?Â
- What do you believe in? What’s your Personal Philosophy?
- Branding 101
BONUS #2
WRITE YOUR AUTHORITY BIO
Demonstrate your authority and attract high-paying clients and media opportunities by slaying your official bio. You need a bio for so many things and once you have it nailed, you can use it every time you appear on a podcast or get featured in media outlets.
Includes my plug-and-play Authority Bio formula and examples of bios from several different niches
BONUS #3
GET GREAT CASE STUDIES
Case studies are one of the most powerful sales tools and one of the fastest and easiest ways to build trust with your audience.
Get my exact process for crafting bingeable case studies that help you convert more browsers into buyers, and break down any objections your audience might have about working with you so they feel GOOD about buying.
IN THIS COURSE YOU WILL FIND…
- Testimonials & Social Proof (Before You Have It!)
- Social Proof Process
- How To Take Powerful Case Studies
- How To Leverage Your Case Studies On Social Media & Your Sales Page
- Keeping Track Of Your Case Studies
BONUS #5
THE CONTENT AUDIT VAULT
These are audits of brand stories, engagement content, and sales posts, so you can learn the craft of critiquing your writing, what to look for and how to actually get better.
Nothing will help you build the skill more than auditing your own work.
This vault has over 43 example audits of posts
THE ART OF SOCIAL MEDIA
Leverage the power of world’s biggest platform so you can build an audience, grow your business and make a bigger impact. This course will show you everything you need to know to turn your social media profiles into a highly optimised funnel that converts visitors into paying clients.
IN THIS COURSE YOU WILL FIND…
Module 1: Building Deeper Relationships
- Parasocial relationshipsÂ
- Let your audience get to know youÂ
- Creating behind-the-scenes content
- Taking your audience on the journey
- Prompts/ideas for interesting story content
Module 2: Newsfeed Content
- How the algorithm boosts carouselsÂ
- Formats (vertical vs square)Â
- Creating carousels people are obsessed with
- My carousel process
Module 3: The Instagram Funnel
- The Instagram Funnel
- Utilising your highlights
- How to leverage case studies/testimonials
- Your first 12 feed posts & how to use pinned posts
- Using links & optimising your bio
Module 4: Reels & Video
- Timeless reels (talking head)
- Reels (without dancing or pointing)Â
- A process for batching reels
- Reels without using your face on camera
- Reels best practices (what to do – lighting, sound etc)
- What not to do (bad audio, lighting etc)
- Types of reels & the best one for your niche
- Video editing & my favourite apps (In Shot)Â
Module 5: Selling From Stories
- How to do mini trainings
- Responding to a pubic comment or a DM with a lesson
- Tips
- NB: Visuals
- How to pitch your offer from stories
- Photo editing & creating an aesthetic (using IG fonts) + using features like blurring out the background
- Editing photos with Tone Studio, other apps etc (record these as videos)Â
- Static stories vs video
- How to spike engagement when your story views dropÂ
- Utilising stickers & story features
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/